Topics: Digital Nomad Mom, Building a Business While Traveling, Digital Nomad Family, Social Media Tips
Digital Nomad Mom…building a business while traveling.
Sometimes you must create the life you want…a little differently. This is a VERY inspiring episode about how to reinvent yourself, pivot and build a relatable brand that has REAL impact.
Entrepreneur, blogger and influencer Cara West shares her online business and content creator journey. Get Cara’s insights on creating a loyal community, high engagement and truly changing lives. We’ll also talk about nomading as a family and what that looks like.
Expect to learn helpful tips on creating offers, filling gaps in your market and letting go of the way business and life “should be.”
✨ Why You Won’t Want to Miss This:
- Mastering Social Media Success:
- Embracing the Nomadic Life as a Family:
- Creating Your Niche and Impact Beyond Profit
- Letting Go of What Others Think & Tackling Taboo Topics
Whether you’re aspiring to travel the world, build a successful online presence, or find balance in your personal and professional life, this episode will challenge you to stretch what you think is possible in the best way.
👉 Ready to transform your business dreams into reality? Listen now.
LISTEN TO NEXT: The Secret to Building a Loyal Audience
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MORE ABOUT THIS MARKETING PODCAST EPISODE
“I find that one of the best things that I have been able to do is to fill the gaps in the market.” – Cara Celeste West
Connect with Cara West
Website: https://caracelestewest.com/
Instagram: https://www.instagram.com/caracelestewest/
Youtube: https://www.youtube.com/@CARACELESTEWEST
- How can families successfully live the digital nomad lifestyle?
- What are effective ways to create engaging and relatable content on social media?
- How do you create a niche market
- What are low ticket offers and how can they help grow your online business?
- What are the best strategies for pivoting your social media from one niche to another?
Have you ever dreamed of turning your passion into a thriving business while exploring the world? Wondering how to achieve social media success without being tied down to one spot? What if you could smoothly transition from a content creator to a digital nomad, all while building a business that supports your adventurous spirit?
Welcome to the latest episode of Her First Three Years, where we dive into the inspiring journey of Cara West. Cara’s story is a perfect example of what’s possible when you mix passion, resilience, and a knack for reinventing yourself. Whether you’re an aspiring online creator or someone looking to balance entrepreneurship with family life, Cara’s insights will light a fire under your entrepreneurial spirit and encourage you to take those bold steps toward your dreams.
Embracing the Digital Nomad Family Lifestyle
Imagine waking up in a new country every few weeks, soaking up different cultures, and sharing these experiences with your loved ones. That’s exactly what Cara West has done as part of her digital nomad family. She talks about how embracing this lifestyle not only satisfied her wanderlust but also enriched her entrepreneurial journey. Living on the road with her family taught Cara invaluable lessons about flexibility, adaptability, and creating a supportive environment for both her business and her loved ones.
“I find that one of the best things that I have been able to do is to fill the gaps in the market.”
Cara’s ability to spot and fill gaps in the market was key to her shift from a food blogger to a travel influencer. Her experiences show that being part of a digital nomad family isn’t just about traveling; it’s about building a sustainable lifestyle that backs your business goals.
Reinventing Yourself as an Aspiring Online Creator
Switching from one niche to another can feel intimidating, but Cara West shows it’s totally doable with the right mindset and strategies. Starting out as a plant-based food blogger, Cara used her love for healthy eating to build a loyal online following. When she decided to pivot to travel, she didn’t leave her food blogging experience behind—instead, she blended it into her new focus, making the transition smooth and relatable for her audience.
“I saw people who didn’t look like me traveling the world full time with their family.”
This realization was a game-changer for Cara. She noticed the lack of diverse representations in the travel influencer space and decided to create content that felt relatable to a broader audience. For aspiring online creators, Cara’s journey is a powerful reminder that your unique background and experiences are valuable assets that can set you apart in a crowded market.
Mastering Social Media Success
In today’s digital world, social media success is crucial for building a thriving online business. Cara shares her secrets to achieving high engagement and building a relatable online brand. She emphasizes the importance of understanding social media algorithms, creating authentic content, and fostering genuine connections with your audience.
“I started my blog that was back in 2018 as well. And I just kind of started growing a following from there.”
Cara’s approach to social media success is all about authenticity and transparency. By being open about her journey, including the ups and downs, she built a loyal community that feels connected to her story. Her strategies offer valuable tips for anyone looking to boost their online presence and engage meaningfully with their audience.
Creating Low Ticket Offers and Finding Your Niche
One of Cara’s standout strategies was offering low ticket products, making her content more accessible and appealing to a wider audience. By identifying and tapping into overlooked markets, she carved out a unique niche that set her apart from other travel influencers. This approach not only broadened her reach but also allowed her to make a significant impact beyond just profit.
“I am a big advocate of like, use what’s in front of you as much as you possibly can use the knowledge that you have to like, create additional income streams for yourself because everybody has a skill set.”
For those looking to build a business while traveling, Cara’s focus on low ticket offers and niche creation provides a roadmap for success. By concentrating on what makes your brand unique and offering products that resonate with your audience, you can create a sustainable and impactful business.
Building a Business While Traveling
Balancing entrepreneurship with the demands of travel and family life isn’t easy, but Cara West makes it look achievable. She shares practical strategies for managing time, leveraging remote work tools, and maintaining a balance between business growth and personal commitments. Cara’s ability to build a business while traveling showcases the potential of a flexible, location-independent lifestyle.
“Building a business while traveling is all about leveraging your existing skills and adapting to new environments.”
Cara’s insights highlight the importance of adaptability and resourcefulness in entrepreneurship. By embracing change and continuously seeking new opportunities, she has successfully built a business that supports her nomadic lifestyle and allows her family to thrive.
Letting Go of What Others Think and Tackling Taboo Topics
One of the most empowering parts of Cara’s journey is her willingness to let go of societal expectations and address taboo topics like second jobs, gigs, and managing debt. She encourages entrepreneurs to shed the fear of judgment and focus on their own path, no matter how unconventional it may seem.
“It’s okay to be able to do both.”
Cara’s honesty and transparency about her struggles and successes create a relatable and authentic online presence. By addressing these often-overlooked topics, she not only builds trust with her audience but also empowers other women entrepreneurs to embrace their true selves and pursue their dreams without fear.
Cara West’s journey is a beacon of inspiration for aspiring online creators and digital nomad families alike. Her story shows that with the right mindset, strategies, and support system, you can achieve social media success, build a business while traveling, and create a meaningful impact beyond profit. Whether you’re just starting out or looking to pivot your existing business, Cara’s insights offer practical advice and motivation to help you take the next step toward your dreams.
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FULL TRANSCRIPT WITH CARA CELESTE WEST BELOW:
chardet: [00:00:00] And you’re joining, I need to confirm because we’ve been scheduling this for a while, you’re joining us from Greece? Greece, yes!
cara: We just got back from, oh gosh, a crazy two weeks of travel. We did Ireland, Scotland, Iceland, and London. Finally now back home in Greece.
chardet: I’m gonna have to ask you in a bit how you plan those adventures because it is so many things you pack in and I think there was even a van involved and part of that.
There was,
cara: yeah, we did van life in Scotland for a whole week as well. I feel like that was probably one of the most. Challenging things to plan because we’ve always done, you know, we go to hotels, go to Airbnbs, but this time it was like, Oh, we have to like plan an actual route that we’re going to take and where we’re going to stay overnight.
And so it honestly was seriously one of the best trips I’ve ever taken. And I can’t recommend van life enough for people who want to explore new countries. So more van life is coming in the future for us.
chardet: I’m excited about this and [00:01:00] people should know too if they don’t already follow you. You’re also doing this as a family So it’s not just the two of you doing it in the back Yes.
Yes. Yes, definitely when I look at what you’re doing if someone just goes to your Instagram today, it’s amazing the adventures you’re having the stuff you’re sharing and you wouldn’t know that it’s kind of It’s relatively recent that you’re living this life. So can you talk a little bit about that transition?
Because I know a lot of people listening are interested in nomadic life, but also they’re interested in this idea of like, I have this job, regular job, and I see myself doing something different that maybe is not so chaining me to one place.
cara: It has been a roller coaster. Um, it’s crazy to think that this has happened in the past two years, but this was something that we’ve always talked about me and my husband, that we wanted to do.
Then I remember watching this Netflix documentary about a couple from Berlin who ended up renovating a bus to travel around the U S. And I don’t know, I think [00:02:00] just like this idea of like having this freedom, um, to be able to travel. And I’ve always wanted to travel. I used to watch Samantha Brown, for those who know, you know, on the travel channel as a little kid.
And I thought she had the coolest job, just going around to all these different countries. And I thought I want to do that one day. But of course, it’s just one of those things where I had no idea how does one even begin to do that. And I think a lot of people, even though social media consumes so much of our life now, a lot of people kind of forget.
It’s It’s still relatively new. Like it’s still such a new concept for people to be content creators and to be influencers. And there’s no right or wrong way to do it. I started actually my journey to being a social media influencer through food. Um, I was really interested in healthy eating and veganism for ethical reasons, for sustainability reasons.
And I decided to just kind of start sharing online about that. And really the funny thing about that was, is that I really wanted to do travel at the time, but I had so much debt that there was no way I was going to [00:03:00] be. traveling. So I thought, okay, what can I do within my means now with the resources I have?
And that was I really enjoyed cooking and showing people how to eat plant based. So I started my blog that was back in 2018 as well. And I just kind of started growing a following from there. And I learned so much about how to be successful on social media. Learning about the algorithms to, you know, working with brands, how to negotiate for myself, photography, videography, all of those things I learned through that and it’s really helped me transition so quickly into really moving from food into the travel niche because I had had so much exposure to social media and how to be successful in there prior to making that transition between the two niches.
And it was honestly kind of like seamless. on how that happens, um, because I had already had people who were following me and I had started to kind of integrate traveling and also eating plant based while traveling. But the biggest catalyst I [00:04:00] think into living this lifestyle was that I, you know, found out I was pregnant back in 2021.
I, on my 30th birthday, I was super excited. The reality set in of like what it is to be a mother in the U. S. Um, when I had to beg for maternity leave, paid, even after I’d been with the company almost two years. And then I got hit with a 10, 000 hospital bill, even though I delivered naturally with no, no epidural.
Um, no true intervention other than having to be induced and no complications. So I was just thinking to myself, Oh my gosh, what do mothers do? You know, when they’ve got to have a cesarean, when their, their baby has to go to the NICU, you know, all of these things. I couldn’t imagine what the hospital bill is at that point.
And then of course there was just very little support after having my daughter. I had really bad, nobody talks about postpartum anxiety and a lot of people talk about, you know, having postpartum depression, but I had a lot of anxiety and a lot of rage, honestly. And I feel like a lot of women don’t talk about that either, but I was really [00:05:00] angry.
There’s no resources. And I started seeing women, especially women of color living abroad in places like Mexico and Thailand and, uh, in Europe and just living a softer life. All of those things that seemed so inaccessible to me, even though I was doing really well. We were making over a hundred thousand dollars a year.
We had a beautiful place in Austin, Texas. I mean, we had everything we needed, but yet. It was still like we were struggling every single day. And I never saw my husband either. He was constantly working. He was a restaurant manager, so it was very demanding. And we were just literally shifts passing each other through the night because we were trying to save on child care costs by working opposite shifts from each other.
And I just thought, I’ve worked so hard for this life. And like, I can’t even enjoy it. If it was up to me, we would have just moved to Mexico.
chardet: I want to make sure to, uh, quickly point something out though here, which I hope listeners see and hear from your journey, which is, I already knew a little bit, of course, but hearing it from you is [00:06:00] really special because there’s certain things that I think anyone in the U.
- For who’s left can appreciate here, but I want to back up even further to what you did, which you kind of just talked over as if it was so easy and natural, but it’s not this idea that you took something that you really wanted to do, which was travel, and you found a way to do it through food first, and you created the space that you wanted, and I think a lot of people listening have ideas of what they want to do, but they don’t have the resources to do it.
Knowing you can create a segue in. Mm hmm. is brilliant, what you did, starting with food. I’m imagine at home and then taking it to food with travel when you could do it and then pivoting fully into travel and like all your skills come with you. And you’re really good proof of that. Because if someone looks at your socials, they wouldn’t know that it’s been two years you’ve been doing the travel.
They would have no idea. It really is something like, let’s not gloss over how incredible that is that you use those skills to do it. And that you [00:07:00] also, I imagine initially you were working a full time job you were saying at the same time.
cara: Yeah, absolutely. Yeah. So this whole time I’ve always worked a full time job, um, remotely.
And it’s one of the things that, you know, even I coach my clients on is, you know, they want to break into having their own business. And I’m like, Hey, there is still really good things in having a sustainable business. sustainable paycheck, because even though money can be great, having your own business, it is great.
And it’s unlimited money that you can make. There’s still peace in having a paycheck coming in consistently. And also to being able to work remotely gave me the, the time and the space because I didn’t have to have a, you know, two hour commute every day to and from work. So there’s a lot of, I feel like a lot of benefits to that.
And I still, you know, I. I still am working a nine to five, but of course it’s something that allows me to travel full time. But I think people kind of write that off. There’s so much like your own boss, start your own business. And I’m totally an advocate that as well too. There’s a lot of beauty in that transition as well too.
It’s okay to be able to [00:08:00] do both.
chardet: Well, there’s no wrong way to be an entrepreneur. And I think there’s a lot of people that like to be the purist about, well, if you’re going to do it and you need to let go of everything and just focus on the business. And I did that. And I will tell you, I would never recommend that to anyone.
Like, I really, it takes so much longer. You really, unless you’re set up with the reserves. to do it, it takes so much longer than if you do more of a hybrid model. And I think the key is what you were saying and what you help with clients is if you can find a way to have some sort of income that does not tie you to a physical place, that is the biggest first step
cara: even to with, you know, moving abroad, I think people are also kind of surprised that, you know, we didn’t just, you know, do this overnight, we had a.
place that we kept in the U S even as we were traveling abroad. And then at that time where we said, okay, like we’re, we’re ready to take that leap now. You know, we can rip the bandaid off and really start living this nomadic lifestyle. But I mean, that took, uh, over, you know, six to nine [00:09:00] months for us to make that transition.
And I think people, you know, we see so many people on social media, but it’s a very, very small percentage of people who are literally saying I’m selling it all. And I’m leaving, I’m buying a one way ticket.
chardet: Now that, honestly, I’ve spoken to a lot of them now. And most of those people, it’s either the case of they’re happy to not do the work for several months and live very, uh, minimalist, right?
As they go on. Or it’s the case of they spent the six months to the nine months preparing. And I don’t think a lot of people tell that story because it’s not a sexy one. It’s not sexy to say, Oh, I decided to go do this adventure. And then I took six months to get my affairs in order.
cara: Yeah. Yeah. I think, you know, it’s hard.
It’s even hard like as you’re in the moment, cause it’s, it feels like you’re taking a step back. Life is very much like that. Sometimes you’re going to take two steps forward, one step back and it’s okay because you’re still going to be working in the right direction as long as you’re putting your energy towards something.
But I think we, we see those things on social media and [00:10:00] think, okay, I got to go all in.
chardet: All or all or nothing. We’re not advocating that here, advocating sustainability. I’m curious, kind of more about the logistical and the strategy side of what you’ve done, because it does seem like it was, and you said pretty effortless to pivot into what you’re doing now, what do you think is the key stuff around the socials and around creating a brand like you’ve done that really helps you to do this, what do you think are fundamentals, things that you would talk to people about that you’ve got to have this in order.
You’ve got to think about. about this. This will make your life so much easier. Honestly,
cara: I find that one of the best things that I have been able to do is to fill the gaps in the market. And one of the things that I found from my journey is that I saw people who didn’t look like me traveling the world full time with their family.
I saw people who had homes and assets to sell. Um, and I’m a broke millennial. [00:11:00] So I decided, okay, I don’t have any assets to sell. I didn’t have a home to Airbnb or rental property. And we didn’t have any of that. We had our cars and that was it. That’s the only thing that we will somewhat own because we still had a loan on it.
How can I create content for people who are in this position like me who want to do what I’m doing? Nothing. They’re like, Oh, it’s impossible. We actually took a van and we converted it. And then we, we basically flipped that van, sold it. Um, we took that profit and used it to continue to pay off debt so that my husband could leave his job.
You know, there’s all these different things that I started thinking about. Okay. I need to really talk to people who are looking for those resources that nobody’s creating those resources for. And I want to give them this information, at least to get them started so that they can create a plan for themselves.
chardet: You tapped into a couple different markets and niches that were overlooked. So one, I agree with you. There’s a certain look to most people who are nomadic, especially as a family, even without a family, I imagine like what you said is there’s so many people that want to do this life or dip their toes in or something, but [00:12:00] they feel like it’s not accessible because what you do exists, but there are people charging thousands of dollars for it.
There’s so much, like you said, coaches, which are always positioning for that super high ticket, really like exclusive. This is how you make your money. And I understand there’s a place for that in certain things, but also like you’ve shown when people go to your Instagram, they’ll see, there are a lot of people, a huge market who are looking for something more accessible.
And I don’t think that. People should exclude that just because it’s not as quick as getting, you know, the six figures with your one launch of 10 people.
cara: Yeah. Yeah, exactly. Exactly. And I’ve, um, been able to launch my ebook, which has so much information for people in there and it’s, you know, 7 and I’ve had so many coaches go, Oh my God, why would you give?
chardet: Information for that, but because you’re having impact as well. And I think that’s the one thing that like, there’s different levels of people listening. So there’s people [00:13:00] who are just starting and they don’t know what to do. There’s people who are really successful, but even those people having conversations with them, and I’m sure you have to, because you meet everyone when you’re nomadic is that a lot of times they feel like they’re missing something because they’ve gotten the money, but they don’t have the purpose and the impact.
A huge part of that is because what they have, their wisdom. They’re not providing it in a way that’s also accessible. I’m not saying you have to do that exclusively, but like you have a podcast, right? You have a 7 ebook. These are easy ways that you can offer some value that are really important and change people’s lives.
And I feel like that’s such a underrated part of entrepreneurship.
cara: Yeah, I totally agree. I totally agree. And it’s been so amazing to just. You know, hear people’s stories. Um, a family reached out to me a couple of months ago and they said, you know, thank you so much. Like we just recently sold our house.
Um, we’re going to be doing three months in Portugal with our kids. You’ve inspired us. And just like, Whoa, like just knowing that, you know, me and my family, [00:14:00] like that, we’re making that impact. You’ll never know truly the impact. Um, and you know, one of the things. do that. I tell people if they want to break into social media, I didn’t have the means to travel either when I wanted to transition into travel.
But then also I, you know, started doing travel by just talking about travel. I had been in the travel industry for 10 years and I just started sharing my knowledge of what I knew to help people and that opened up the door for me to grow my instagram and my tiktok following and also so many other travel opportunities just because I was talking about Travel.
I wasn’t, all I had to do is put a green screen up of wherever I was talking about and I could, you know, and I could talk about it and, and I did the research on it and all of these things. And I am a big advocate of like, use what’s in front of you as much as you possibly can use the knowledge that you have to like, Create additional income streams for yourself because everybody has a skill set.
Everybody has something that they’re interested in or they’re passionate about.
chardet: I agree. There’s a huge opportunity and some [00:15:00] people are way more skilled at it than others, and you’re definitely one of them. What do you think is it that allows you to, to have people so engaged with your content to really be responding to be commenting?
Because while there’s not many people in the exact market you have, there are others. And you’re definitely at the top of them. You’re doing it incredibly well. So what do you think is the reason why, or what is it that you’ve consciously done in order to make people feel more, um, invited into your space?
cara: People talk about authenticity, and I think that’s also important, but I think transparency is also very important. You know, I’ve always been transparent throughout our entire journey. Especially right now in like the state of the world and the economy and inflation, like I think people find a lot more peace and like comfort in knowing that, you know, I’m being really open and honest about where I am in my financial journey.
And I think that that makes people feel So much more comfortable even just consuming my content, engaging in my content [00:16:00] because they see that, Oh, okay, I’m not alone.
chardet: There’s a lot of relatability. I see that so much that when you go on there, you don’t feel ashamed, or you don’t feel like the judgment because I’ll be forthright.
Like for me, I didn’t get out of debt till age 35. And I think that’s the case for a lot of Americans. And even people who are, who are doing really well in their businesses, we don’t talk about. How long it took to get out of that and that you might have a certain revenue, but you still have the debt and there’s so much shame around it, which I love that you are transparent about it because we need to talk about it.
People need to know that you’re not the only one that has this thing hanging over your head, but also, which is what you do. And I love is also, it doesn’t mean it has to stop you from going after what you really want to do.
cara: Yeah, absolutely. And I mean, like the biggest hack for us right now has just been going to affordable countries.
You know, we went and spent a [00:17:00] month in Albania in July and I’m like, Oh, I’m coming back here because my money’s stretched real far there.
chardet: I think there’s so much to be said for, for creativity and how you approach your life. You can do it in a different way. Like you don’t need to stay in the town or the city where you are.
You don’t need to stay in the home the way you’re doing it. If you have a more flexible job, it allows you to have time away. And let’s be real. Like even if you’re abroad for a couple months, you’re saving compared to back in the States. States. So there’s so much options, but we get locked in, don’t we, to like, there’s only one way to do things.
And I remember growing up and hearing that also millennial, this is how it goes. This is the next step. And this is what you need to go and achieve. But that dream is so outdated, the way it’s structured. Absolutely.
cara: And even too, I love that you also hit on that as well, is like, I find that when I talk to people, um, you know, the biggest thing that’s actually the hardest part is the starting this, uh, transition.
And [00:18:00] when I say starting it, I mean, downsizing, letting go of things. We have such a mindset of our worth is tied into what we have, what we don’t have. And that’s really hard. It was really hard for us when we first said, okay, we want to go abroad, um, but we’re not in a space where we can just sell it all and let it all go.
We’ve got to take our two bedroom apartment. We’ve got to downsize to a one bedroom apartment. People thought we were crazy. What do you mean? You just had a baby. How are you gonna be in a one bedroom apartment? I’m like, look, I’m gonna make it work. And we did. We turned our living room into a bedroom. We turned our bedroom into a nursery for our daughter so that she had her, you know, her space.
And we made it work. And I think so many people, you know, people could look at that and go, Oh man, they’ve fallen on hard times, you know? But I’m like, no. I got to go to Portugal for three months. My husband got to take off for three months. But I think our identity is still there. so caught up in that, that it’s really hard for people to go, right, I’m going to have to make some of those sacrifices because people are thinking, well, what are [00:19:00] people going to think about me?
What are people going to think about our financial situation? You know, if I move in with my parents, if I, you know, get a roommate, if I, you know, all of those different things, but it’s something that has to happen. There’s a shedding that has to happen before you can move into living your authentic life.
chardet: Probably one of the. Biggest, most important realizations that I hope people hear is the shedding, because especially as an entrepreneur, but in anything you do in your life, is there, you have to let go of what will people think it’s so hard, because especially when you’re failing in your business, or you’re just starting out, or you have to do things like you did, which are not conventionally what people would.
say is the ladder up to success, you have to find a way to not care, or if you care to let it go very easily, because it is the biggest thing that will stop you. And it’s very sad if you think about it, because ultimately, what does it matter what those people think in the end, it doesn’t change anything for you, except [00:20:00] for your ego, like that’s really it.
And if you can drop that. Everything is possible for you.
cara: Totally. I totally agree. I mean, I think that’s, you know, something that’s so funny I think back about, of like, starting as an influencer, you know? I remember my dad going like, you’re not gonna make any money doing that, you know? And now he’s like, oh my gosh, baby girl, I saw the new brand deal, I’m so proud!
Yeah! You know? People have to just really trust their intuition. You know, when I launched my e book, I, I had something come over me and I told my husband, I’m like, right, give me three days. And he’s like, what do you mean? Like, I need three days of solitude and I’m gonna write this ebook. I was like, I just feel it.
Like people, they need this information and I’m gonna do it. And that gave us, you know, 10, 000 in revenue in two months. And your 7
chardet: ebook.
cara: On my 7 ebook, I made 10, 000 in two months. And I needed to make sure I had that money because I, we were applying for Greek digital nomad visas at the time and we were incurring more fees than I [00:21:00] thought we were going to.
And I was like, Oh my gosh, how are we going to pay for this? And I just think as an entrepreneur too, you just like, when you get that fire underneath you, you’re just like, I got to do it. I got to do it. I got to do it now. Trust your gut, trust your intuition. And it’s okay. Like if something fails and every time I’ve been, Oh, I’m just.
I’m just not sure if I should do that. I’m not sure if I should charge that much. I’m not sure, you know, every time I have that feeling of like, it’s not right. It’s not sitting with me. Right. If I can’t believe in an offer, it just doesn’t do well. But if I know what I’m putting out there, I’m so excited.
I’m super passionate about it. It never fails. Like putting that energy behind it. always takes off. So I think that’s another thing that people have to think about as they kind of start getting into the space of being an entrepreneur is following your gut and listening to your intuition, even though other people may tell you differently, like you, you know, like, you know, your audience best, you know, what you’re passionate about, because the energy that you put behind something is so powerful.
chardet: So this is [00:22:00] something that I don’t feel enough people talk about and I think it’s because it doesn’t sell, which is that you, you need to really believe in, in the price point that you’re putting something out and it has to actually be fair and I know that lots of people like to say, well, you do 10 times what it should be, etc.
But if you don’t feel that that is What that price point should be. If you don’t feel it, it is not going to be successful. And it doesn’t matter if someone else tells you and blows my mind that you made 10 K on a 7 product. Like that shows the level of recognizing a need, the marketing. Understanding all of these skills, that is huge.
And it also shows that it can be done. Like it’s, it’s really a super skill to be able to do something like that. But at the same time, it’s like you knew what people needed and you gave it to them at a really fair price. And I’m not surprised either, because every time you talk about that [00:23:00] book. There’s like hundreds of comments of people saying give it to me.
cara: There is, there is, you know, and I think it’s just, it’s so helpful for people because it, it just makes it so easy for people to get this information. They can read it at their leisure. And that was really my goal. And I just remember that weekend, I was just like, Oh my gosh, I need to write this ebook. And I did, I spent three whole days like locked up in my room.
Just making all of this, you know, getting all this information out of my head and thinking, okay, like, oh, people would want to need to move their pets. Okay, what about taxes? What about, you know, all these things that, you know, we’ve incurred? Yeah, it’s been a really good response. People have found it to be really helpful and it’s really helped so many women, so many families, uh, start their journey.
chardet: It’s incredible. I recommend, and we’re going to have a link, of course, but anyone who’s thinking about Once you do the cinematic live, like it will be an incredible resource for you to do it. And having been on the other side of doing it, incredible. Like there’s no comparison that [00:24:00] experience. Final question here is what is something that you wish people.
Asked you more about or about your journey that they don’t
cara: the dynamic that me and my husband have created Another reason why I decided to do what I’m doing now is because I felt like so many women are living this lifestyle But yet behind the scenes it’s it’s their partner Uh, creating the income for them to be able to have the space and the flexibility.
And it was the opposite for us. You know, my husband had never worked remotely. He’s always been, you know, uh, very labor intensive jobs. And so for him to get into this space was going to be really difficult. So one of the things that people ask all the time is like, Oh, like. How did you convince your husband?
And I think that what a lot of people don’t understand is that it was really, really tough. I think one of the most challenging transitions that we went through was my husband basically saying, okay, I’m, I’m in the passenger seat, which is. Just as important because he is a support parent. He’s the [00:25:00] one who is, you know, making the breakfast for our daughter and getting her off to school in the morning.
And all of those things that are so incredibly important. And people always ask me, like, I don’t understand, how do you work full time? Your mom, your wife, and you’re also running your own business. And like, I just don’t understand how you do it. And I’m like, it’s my husband. It’s a huge, huge reason why I can do all that I can do because he’s doing so much of the things behind the scenes that nobody sees.
I think that people really, truly underestimate that, you know, this is a really tough transition, especially because we’re just ingrained to believe that it is the man who should be the provider. And, and my husband, it was really hard for him to say, okay, I’m going to step back. And he walked away from a.
Six figure job of, you know, being a general manager of a restaurant. And people were like, what are you doing? I don’t understand. And the faith that he has in me is just, it’s like, sometimes like I have the imposter syndrome, you know? And he is like, no, because I trust you. I trust that you are going to be so successful.
And I want to, I know [00:26:00] that me taking this pause in my career right now to make sure that like you. Are you able to blossom and to grow your business? I know you’re gonna do it. I know you can do it. That dynamic, um, in the change of, you know, be, me being, you know, the, the sole breadwinner versus my husband was a really difficult change, but we’ve settled into it now.
But I think, uh, it’s, it’s good for people to understand that.
chardet: What’s your husband’s name? Harley. Huge, huge applause and stand up for Harley because amazing for him that he did that for you, that he believed that much in you, that he’s stepping forward that way. The way that you bring that up is key to your transparency because one of the things, and I’m not going to go on a rant because we’re towards the end here, but one of the things that I do find frustrating is not just with people who are parents, but with people who are in relationships and they don’t mention how important.
That partner is in the success and in the life that they’ve created. I will be transparent. I’ve got my [00:27:00] husband. He has been amazing throughout this journey. I appreciate that you shared that because I know it’s not the industry standard. Yeah.
cara: Yeah, for sure. It’s, you know, I think, um, you know, people just really underestimate how much like you need that support.
You need that support person.
chardet: I also don’t want anyone listening who is single to think that they can’t do this because that is not true at all. You 100 percent can in a lot of ways, especially if you don’t have a family, it can be a bit easier for you. But also, it’s just the case of like, if you’re comparing to someone who Does have that support, just know that it’s there because I feel like that must be so disheartening for some people that don’t know or realize and they’re in one situation comparing to another.
cara: Yeah, absolutely. But also too, I think, um, you know, one of the things that has been so helpful for me as well as alters to just create community in this space, you know, to. Connect with other social media influencers and content creators and other entrepreneurs as well. So [00:28:00] if you feel like, you know, if you don’t have that like support person necessarily, like creating community is so important and anything that you want to do.
I mean, I think, you know, if you want to be successful at something, you find somebody who’s already doing it, doing it well. You know, I really advocate for people to like find community wherever they can so that they can, yeah. Surround themselves with people who are already successfully doing what it is that they are trying to do.
chardet: This is honestly the ultimate secret, I think for any successes, whether you have a partner or not, whether you have a family or not, it’s all about finding your community and your support people, because no one has done it alone. No one. There’s always different people who have supported them at cheerleaders for them, collaborations with them, every single person.
And so the myth of like the solopreneur doing everything on their own and building their empire. Is a myth. It doesn’t exist. It doesn’t. I want to last question for you is for people listening that are really inspired by your [00:29:00] journey and they want to know more. Maybe they want to get the ebook. Maybe they just want to work with you directly.
What are the ways that they can do that? How can they connect?
cara: Yeah, absolutely. So I’m on all social media, uh, Instagram, YouTube, Facebook, and, um, TikTok. All at just Cara Celeste West, uh, and of course I’ve got tons of free content for people. Yeah, I would love to have more people a part of our family over there, and thank you so much for just having me on and being able to share my story.
Thank you for being an
chardet: inspiration, and thank you for being so authentic.
