How to Find Your Niche and Build a Purposeful Business from a Female Founder Journey
Curious how to find your niche? Learn how one female founder built a purposeful business from personal experience — and what that means for your own path.
Have you ever felt called toward something… even when it made no “logical” sense?
Not sparkly-vision-board called. More like quiet, inconvenient, won’t-leave-you-alone called.
Maybe you’ve noticed a problem in your life or your community — something that bothered you, stuck with you, or even broke your heart a little. And the more you looked, the more you realised: why has no one solved this?
Or maybe you’ve told yourself, “I don’t have the right background for that.”
This episode with Sophia Maslin, founder of Morby, is going to inspire you to start anyway.
Because we’re talking about what most business advice overlooks — and how your female founder journey can actually show you how to find your niche and build a purposeful business that matters, even when the path isn’t linear.
How to find your niche and build a purposeful business:
- Trust the problem that found you — your lived experience is often your most magnetic niche.
- Commit to one core offer and design it so simply that ease becomes your competitive edge.
- Lead with your founder story to build trust, create demand, and grow in a way that feels aligned.
TIMESTAMPS
00:00 — A non-traditional female founder journey kicks off
02:20 — How to Find Your Niche in unexpected ways
06:40 — Building a Purposeful Business
09:35 — Capturing Attention Online
14:55 — Keeping Growth Going as a Founder
LISTEN TO NEXT: You Don’t Need to Go Viral
RESOURCES
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MORE ABOUT THIS FEMALE FOUNDERS PODCAST EPISODE
“It just felt like a high-calling moment… like all my experiences suddenly made sense.” – Sophia Maslin, founder of Morby
Connect with Sophia Maslin, founder of Morby App
Website: https://www.morby.xyz/
Instagram: https://www.instagram.com/morbyapp/
TikTok: https://www.tiktok.com/@morbyapp
- A female founder journey shaped by loss, grit, and unexpected purpose
- How to find your niche when life hands you the mission
- Turning personal heartbreak into a way to build a purposeful business
- Making “difficult” products irresistible through storytelling, humor, and TikTok
- Staying grounded and fired up when founder life feels impossibly heavy
When Purpose Doesn’t Knock—It Breaks the Door Open
Many women build their businesses because something in the world feels broken. Something in their own life cracks open. Something hurts. And they can’t let the pain end with them.
Sophia’s turning point came the moment her cousin passed without a plan in place. The emotional chaos that followed shaped everything that came next. She described it as watching the people she loved sort through grief while also sorting through uncertainty—wishing it didn’t have to be that way.
“He died without a will… no one really knew what he wanted.”
That experience didn’t hand her a polished idea; it handed her a problem. And that’s often what ignites a mission-driven founder. The clarity comes later. The courage comes from deciding the experience won’t be wasted.
When you’re on your own female founder journey, you might not see the direction right away. You might feel like you’re standing in the middle of the unfamiliar. That’s okay. When something deeply affects you, it’s worth paying attention to—it might be calling you toward work that matters.
Choosing a Business That Chooses You
Sophia didn’t move from one industry to another because she was bored or chasing innovation trends. She shifted because she saw real people falling through the cracks. Her background in modeling, inclusivity, and law suddenly braided together with a purpose she could feel in her chest.
And if you’ve ever tried to map out exactly where your business “should” go, her story is a reminder: your path isn’t always strategic—it’s often personal.
“I was looking into the market thinking… why didn’t he have a will? He was successful… he had property. Why didn’t he get a will?”
So many founders spend years trying to figure out how to find your niche. They research markets. They debate. They overthink. Meanwhile, the answer often lives in their story—in something they’ve lived through so deeply that solving it becomes almost instinctive.
Your niche doesn’t always reveal itself at a desk. Sometimes it shows up in the moments no one prepares you for.
How to Find Your Niche by Listening to Your Life
Sophia’s shift wasn’t random. It was rooted in noticing what the world didn’t offer her cousin—and recognizing that younger people weren’t seeing estate planning as approachable, accessible, or affordable.
That clarity didn’t come from a brainstorm session; it came from empathy, frustration, and curiosity.
You might be sitting on something similar right now. Maybe it’s a challenge you’ve lived through. Maybe it’s a gap you can’t ignore. Maybe it’s the thing that keeps tugging on you quietly.
Purpose-driven founders don’t just look for ideas—they look for meaning. And meaning often hides inside moments that feel too heavy to carry. But when you let those moments guide you, you unlock a niche anchored by truth—not trends.
Building a Purposeful Business Starts With the First Brave Step
Pursuing a new industry can feel impossible on paper. Sophia stepped into the world of estate planning even though she didn’t come from tech and didn’t have coding skills. What she did have was a vision that felt bigger than her limitations.
“It just felt like a high-calling moment. I thought… why don’t I try and do something here?”
That’s what a female founder journey often looks like—courage first, clarity later. A willingness to try, even when you feel unprepared. A decision to move, even when the path feels foggy.
Sophia brought on a developer, rebuilt her MVP when it didn’t feel right, refined the user experience, and held her ground until the product matched her purpose. She didn’t rush to prove herself. She chose to build something that honored the people who would use it.
This is the heart of how to find your niche build a purposeful business:
You build something better because you’ve lived something harder.
Making the “Morbid” Feel… Human, Kind, and Surprisingly Light
Estate planning doesn’t exactly live at the top of “fun and exciting” industries. But Sophia saw something foundational: if you want people to take action around uncomfortable topics, you have to make the experience feel safe.
So she developed a brand voice that’s approachable, witty, and refreshingly human.
“Nothing triggering, nothing depressing—witty, tongue in cheek, smart humor.”
It’s a bold approach. And it’s a reminder that you’re allowed to solve heavy problems without carrying heaviness into your brand. You get to lighten the emotional load for your audience. You get to meet people where they are. You get to hold the tension between the hard truth and the hopeful future.
Founders often talk about disruption as if it’s only about technology. But sometimes disruption looks like kindness. Humor. Innovation rooted in compassion.
Tapping Into the Power That Keeps You Going
Founders don’t stay motivated by accident. They stay motivated by meaning. Sophia’s story illustrates how purpose fuels stamina, even on the days when the work feels lonely or overwhelming.
“I’ve just got this hunger inside me to actually solve this problem… I’m constantly excited for the journey.”
If you’re building something, you’ll know this feeling well. There are days when you’re energized and days when you want to walk away. There are times when everything clicks and times when you wonder why you started. But the spark always returns—because the purpose is real.
A purposeful business doesn’t just energize your audience; it sustains you.
Finding Your Momentum in a Distracted World
We’re living in the era of short attention spans, constant scrolling, and ideas that disappear the moment something shinier appears. Sophia leaned into honesty as her strategy—sharing her founder story, her reasons for building the platform, and the mission behind it.
That’s what drew people in. That’s what made them stay.
This is a powerful lesson for your own female founder journey:
People respond to truth. Not polish. Not perfection. Truth.
They want to know what you care about and why. They want to see the real human behind the message. They want to feel the heart that built the business.
When you speak from that place, your niche finds you—and your people find you too.
What This Means for Your Own Founder Path
Your business doesn’t have to look like anyone else’s. Your timing doesn’t have to match someone else’s timeline. Your purpose can be shaped by the moments that broke you open and the moments that rebuilt you.
Sophia’s story is powerful because it reflects what so many women feel but rarely say:
We don’t just build businesses. We build bridges from our pain to someone else’s relief.
We build because we don’t want others to suffer the way we did.
We build because something inside us refuses to let the story end with us.
Your niche might already be living inside your experience. Your purpose might already be whispering to you. Your business idea might be waiting for you to stop looking outward and start listening inward.
This is how you build a purposeful business—not from strategy alone, but from soul.
And this is how you find your niche—by honoring the moments that shaped you, even the ones you wish you never had to live.
If You’re in a Moment of Uncertainty, Hear This
You’re not behind. You’re not lost. You’re not late.
You’re gathering data from your life.
You’re connecting dots you can’t see yet.
You’re becoming the founder your future business needs.
Your experiences are legitimate strategy. Your perspective is a competitive edge. Your truth is a roadmap.
And the thing you survived might be the very thing that changes someone else’s life.
FAQ:
- How do I start a business in an industry I have no experience in?
You lean into curiosity and empathy. Start by really observing the problem and asking, “What’s missing here?” Then take small, bold steps to experiment, learn, and iterate—experience will catch up fast.
- How do you find your niche as a founder?
Your niche often finds you through a mix of personal experience and unmet needs. Pay attention to what’s missing in the market and where your skills intersect. Solve a specific problem really well before thinking about all the possibilities.
- How do I build a purposeful business?
Purpose comes from solving a real, meaningful problem. Think about how your work can genuinely help others while reflecting your values. And remember, purpose isn’t static—let it evolve with your vision and your audience.
- How do you market a product that feels “difficult” or taboo?
Start with empathy and approach it with wit or creativity. Make it approachable without diminishing its importance, and use storytelling to show why it matters. Test different messaging, and let your audience guide what resonates.
- How do you get your first few users or customers?
It starts with visibility and authenticity. Share your founder journey, highlight why you care, and don’t be afraid to experiment on social media. Even small wins teach you what messaging and channels actually work.
- How do you stay motivated through tough early-stage entrepreneurship?
Focus on your “why” and let that fuel your tenacity. Accept that some days will feel chaotic or lonely, and give yourself grace while still moving forward. Celebrate small wins—they add up to momentum.
- How can a founder simplify a complex product for users?
Think like the person who’s never done it before. Strip out unnecessary steps, reduce friction, and make it intuitive. If someone can’t navigate it in a few minutes, go back and iterate.
- How do you capture attention in today’s short-attention-span world?
Bite-sized storytelling wins. Use visuals, captions, or slides to convey your journey in seconds. Focus on authenticity and clarity, because people notice real passion and purpose instantly.
- Can personal tragedy inspire a business idea?
Absolutely, if you channel it thoughtfully. Painful experiences often reveal gaps in systems or services that need fixing. Turning it into something helpful creates impact and keeps your motivation deeply rooted.
- How do you expand a business globally from a niche start?
Start small, master your home market, then scale thoughtfully. Adapt messaging and offerings to fit cultural and regulatory differences. Growth is a marathon—nail the foundation first, then dream big.
TRANSCRIPT WITH SOPHIA MASLIN, FOUNDER OF MORBY APP
Chardét Ryel (00:00)
What do you do if you see a problem that exists, something that has happened in your own life, something that was so difficult and challenging and you don’t want other people to go through it? You want to help them. And the more you research and the more you look, you realize there really isn’t anything to help here. But it’s so different from what you’ve done in the past. What do you do?
That is this conversation that I have found really inspiring and so innovative with the founder of Morby, Sophia Maslin. And Sophia has started businesses before this. She talks about her experience as a founder and coming into an industry that she didn’t have the experience in, that she learned and she really found a way to serve a group of people who were struggling. I’ll see you there.
Sophia Maslin (00:50)
always loved disruptive businesses. So my first business was actually Revolt Model Agency, which is a new generation modeling agency. And actually it was the first new generation modeling agency. We started it, me and my sister, back in 2017 now, which actually is crazy that it’s been around for so long. And that was started because me and her were sort of sick of
growing up and only seeing six foot symmetrical, super skinny models. And so it wasn’t just about just getting curve models, it was about of championing a whole lot more inclusivity in the industry and trying to push the boundaries of progressiveness within modeling. And so I did have some business background.
But obviously, Morbid is a completely different industry, completely different business. Morbid is an online estate planning platform for younger people. And when I say younger people, I’m saying from like 18 to like 45. So our first product is an online will service. You go onto the platform, you input your data, and we then take that information, we create your will, and we send it to you. So very easy.
Our next product that we are launching hopefully within the next four or five months is an online digital vault where you can centralise all your paperwork, your passwords. Think of it as your sort of just go-to life vault.
Chardét Ryel (02:25)
So strategically, you started with one signature main pain point, which was the will. And then how much time elapsed between that first product release and now the next one?
Sophia Maslin (02:38)
The
time we launched, I think it would have been about a year.
Chardét Ryel (02:41)
I asked you this question because I think the temptation for everyone listening is always, I want to launch all these different offers and products and ideas. I want to put them all out there. And I find that the success path really is like what you’ve done, where you take one main thing, you really make it good. Then you move on to the next. How was it that you moved from the modeling and getting more representation for different bodies and different people, which is incredible.
to saying, okay, I’m gonna go into a totally different industry now, and I’m going to experiment and see what happens.
Sophia Maslin (03:18)
Yeah, so it was actually because something happened in my life. So I started Revol alongside training to be a lawyer and then I qualified as a barrister in 21 and then in 22 I actually lost my cousin and he died. We were quite close, we were quite a tight-knit family and he actually died without a will which left us in a bit of a mess because no one really knew what he wanted. He was a similar age to me.
He had a fiance, he had a baby. And so it just became really messy and no one wants to go through that when they’re grieving and trying to navigate grief. know, skip forward a few months. I was sort of just looking into the market, looking into, well, why didn’t he have a will? Like he was a smart guy, he was successful, he had a kid, he had a fiance, he had property. Why didn’t he get a will? So yeah, I started looking into…
kind of what was out there, realized that there actually isn’t that much out there for young people. I mean, there are a few online will platforms, of course there are, and there are also solicitors that you can go to and get a will done, but nothing that felt sort of enticing for younger people. And so it started to make sense. I was like, well, hold on, this is actually the reason why he doesn’t have a will, because there’s nothing out there kind of making it attractive or accessible or even affordable.
Because even if you are earning a good wage and you’re living a decent life, especially in the UK, there is still this cost of living crisis and younger people don’t want to be spending four or 500 on this document that may or may not be of use for a few years. I didn’t really find the problem. The problem almost found me with that. Revolt was very much proactive. I kind of had seen the problems for quite some time and I knew what I wanted to do.
Morbid was very much of a kind of moment, like I had a bit of an epiphany. And obviously it came from a tragedy at the end of the day and something that did really affect me. That is how I made the transition. they just, it is crazy to think about it. I had a business in the fashion, we’ll still have a business in the fashion industry for such a long time.
But then this just happened and it just felt like a high calling moment. I was like, you know what? I’ve got a bit of a legal background. I’ve got a business background. Like, why don’t I actually try and do something here? And yeah, it just felt like the right path for me. I’m that kind of person where when I set my mind to something, I’m like, okay, I’m just gonna give it everything. I’m gonna do it if it works. Great. If it doesn’t, it doesn’t. Just sort of go for it.
Chardét Ryel (06:07)
Yeah, you have to kind of have that approach when it comes to entrepreneurship because otherwise it’s difficult. And it’s interesting to think about how your very unique life experiences and professional experiences tied together for you to be able to help solve this for other people, because it is disruptive. You’re right. Like it’s not something that even I think people who are older sometimes address. I’ve got a lot of,
Friends now are coming to the age where their parents are passing away and often times nothing has been set up for that.
Sophia Maslin (06:46)
I mean, and if you look at the stats, the stats are actually insane. So was something so stupid, like two thirds of people that died last year died without a will. I mean, it’s crazy. So it’s not even just younger people. And I’ve met many people in their 50s, 60s, not saying that 50s is not young, but like, you know, that kind of pushing on 50s, 60s, 70s that still don’t have a will. And I’m like, how? How do you not have a will yet? It’s crazy to me.
Chardét Ryel (07:14)
How did you take something which can be emotionally very triggering and difficult, especially if you are younger and you’re not thinking about it? And how did you think about making it approachable for people where they’re like, let me actually think about this and care and not be terrified of it?
Sophia Maslin (07:33)
I kind of knew from the onset how I was going to position the brand and how I wanted to approach young people. I was very aware that I didn’t want it to be morbid, hence the name. I didn’t want any sort marketing or branding to feel like triggering or nostalgic or kind of depressing. That is not what I wanted. But then on the other end of the spectrum, I also didn’t want it to feel cringe or too pushy. I think it’s about getting that balance and the way I think
We brand Morbid is very much like tongue in cheek. So it’s very witty. Like, you know, some of our slogans, like plan your exit like a celebrity, wanna Netflix and will. You know, it’s time to swipe right on adulting. We’re trying to sort of make it just a little bit more palatable, but through sort of witty, smart humor, nothing too extreme.
Chardét Ryel (08:27)
It does work, especially for, because are you doing mostly UK market at the moment or has it expanded beyond? Yeah.
Sophia Maslin (08:34)
No, we’re starting with the UK.
Yeah, so just UK to start with. I do really want to take it to the US after we’ve left our mark on the UK. I think the US market actually has arguably a worse problem than the UK has with this stuff. Yeah. And then Europe as well, to be honest. It’s a global problem. That’s the thing. And so if we can…
curate morby so that it’s relevant to each jurisdiction and take it there then I think yeah I think that’s the plan.
Chardét Ryel (09:08)
Yeah, it’s definitely something that’s disruptive across cultures and across countries and a bigger issue for all of it. And I love the wittiness of it because that is a very English thing. And then how did you, when you first decided to do this, what were kind of the steps that you went through in terms of the technical part, but also in terms of the positioning and getting those first few people to sign up, the first few people to trial it, give you feedback, et cetera.
Sophia Maslin (09:38)
Yeah, so I mean, the first part of the journey is actually quite long because I’m not a technical founder, i.e. I can’t code, I can’t build software. And as much as I could have probably built an MVP on like a coding software, i.e. like Bubble or something like that, I didn’t want to. I wanted to make sure I was like really thorough and it was built properly. I got a developer or managed to bring a developer on board. And then in terms of getting people
to go to the platform and try it. Honestly, the key for me is it’s just social media. I was just pushing it on TikTok, on Instagram. Actually, TikTok, we find, does a lot better than Instagram, ⁓ and actually the conversions are much higher. But yeah, I just started pushing the messaging out. I really did experiment at first. I started by…
putting up videos where I’d gone into Soho and spoken to people on a mini-mic about wills and like, you know, their dreams and et cetera. And actually they didn’t do very well. So I sort of went back to the drawing board and I was like, okay, maybe let me just put up, you know, our like slogans and some of our pictures. And they were doing like, okay. But the ones that seemed to really, really sort of triumph for us is that sort of like founder journey and founder messaging and the reason behind Morby.
Yeah, the founder, the founder videos are really the ones that sort of allowed us to get those pre-signups. But it was such, it’s such a big journey, even after the MVP, you I really wasn’t happy with MVP. It felt very sluggish. my, you know, my goal for this platform was to have as little drop off as possible. So if you go on there, you know, you don’t want to be sitting on the fa-
hours typing in all your information so I literally had to concise it out as much as possible. Yeah, I went back to the drawing board, we went down from like nine sections to six sections, we cut as much out as we possibly could. So it is all super, super simple. And actually, I would go so far as to say that the platform as it stands now, i.e. the public version, you could do it as a child. It’s very, very easy and simple to navigate.
Chardét Ryel (11:50)
That’s a huge accomplishment because to take something that legally feels so big and huge and to make it emotionally easier, but also like logistically easier is no small feat. And then to make sure that technically as well that aligns, cause you can always say like, this is the vision, but then you go to do the tech and it just isn’t translating.
Sophia Maslin (12:13)
That was definitely a big challenge for us. And I remember after we finished our MVP, I was like, okay, this is amazing. I’m so excited to try it. And then even I was going through it and I was like, gosh, this is so boring. I’m so bored of putting in my information. So I was like, no, no, this is not gonna work. We need to get back to the drawing board.
Chardét Ryel (12:34)
It’s one of these things and it’s such a good example of how even when something is what someone really needs and could really help them out, if the user experience is anything but easy, it doesn’t matter. Like that initial short-term frustration cancels out all the long-term benefits. And I know a lot of founders struggle with that where they’re like, this is so important for you. This is so good. Why can’t you see it? Why can’t you do it?
Sophia Maslin (13:02)
I think it’s getting worse as well because as much as I love TikTok, TikTok reduces your attention span and it’s just doom scrolling every day. I mean, even myself, I can’t stay for the video for probably longer than 30 seconds or I have to hold it down at like double speed because your attention span is just so low. ⁓ And so yeah, it’s so easy to get drop off. So I think that’s definitely a big challenge.
for everyone across all businesses at the moment, especially like something with Morbid where you have to literally sit down and put in your information.
Chardét Ryel (13:36)
How did
you then do it for, because you mentioned with the social media that that, especially TikTok, is very big and helpful for you. How were you able to distill your founder journey into 30 seconds or less that people care about? Because that’s a challenge for everyone. It’s like, okay, I can show my founder journey, I can share my story behind it, but then how do I make sure they don’t click away after one second?
Sophia Maslin (14:01)
What I’ve done up to this point has actually been just a slideshow of pictures and then a little caption on each picture going through my journey that way. And I’ve actually found that that works pretty well because then I guess that person, they’re almost more enticed to swipe to the left. But that being said, I have seen some incredible founder videos where they’ve…
you know, really spoken about their story and it’s edited really well and I’m like, my gosh, I need to do this because it looks amazing. And they’ve got like millions of views and I’m like, wow, we’re going to get on this.
Chardét Ryel (14:34)
How do you stay excited about what you’re creating within the business, especially because it is a business that can feel morbid, right? That can feel highly logistical and technical. And one thing I see for you is like embracing the technology, thinking of innovative ways to do it, being disruptive. But in general, how do you do that? Like, how do you keep your excitement for what you’re creating?
Sophia Maslin (15:01)
just got this hunger inside me to actually solve this problem. And so, you know, we’ve we’re only just dipping our toe in the water currently. And so there’s just so much more to explore and so much more that I want to achieve with it. I just I just have that sort of tenacity with it. Like I’m just constantly excited for the journey and what’s to come. And don’t get me wrong, there are days where I’m like, my
gosh, why am I doing this? This is just so tough. I wish I just had some sort of structure or consistency or life as a founder, as I’m sure you know, it is really, really tough and it can also be really lonely. But I do think I’ve just got that sort of fire inside of me.
Chardét Ryel (15:48)
How do you then structure your day? I’m curious. I get the sense probably no one day is the same. But in general, what is it kind of like?
Sophia Maslin (15:57)
So I always have like, you know, a good chunk of my day taken up by just emails. And then I will have stuff where, you know, I’m looking at socials and I’m trying to think about new ways we can, you know, convey Morby on socials. I’ll also have meetings because I actually do have a lot of meetings with companies and partnerships because actually a big aim of Morby and, you know, that our sort of long-term play for this.
is we are going to be on the benefit platform for a company. So for example, if you work for like HSBC, you will be given a list of benefits as an employee, we want to be one of those benefits, which does make sense. And then obviously pushes us into that B2B2C category. And so a lot of my day as well is not only reaching out to companies and, you know, different partnerships that we can have, but obviously having meetings, having calls. So yeah, it’s just every day can be different.
Chardét Ryel (16:54)
I like the aspects though of, because I’m sure most people listening can feel these similar things, but I feel some of the stuff we don’t do enough of are one, the networking, because we get boggled down in the business a lot. And then two, just the strategic partnerships that you’ve done. I think it’s fascinating. It makes complete sense to do B2B as a benefit for those employees. That’s amazing source of revenue for you guys, a great partnership.
great for the employees, how do you then, and I won’t ask this for B2B because I know those contracts are different, but for the direct-to-consumer, how do you determine the pricing for this? That’s like something that I’m just sitting here thinking like, how does that work?
Sophia Maslin (17:38)
you want to purchase a simple wheel online it’s £80 which is very very competitive, I will say so myself, very competitive £80 but if you want to have we have something called Morbid Plus so for an extra £10 per year on top of the £80 you will be able to update your wheel as often as you want so which is actually quite a nice add-on because we’re hoping that with our customers we will evolve and grow with them i.e they’ll get their first wheel when they’re 25 maybe and then they’ll
I don’t know, get married or have kids or whatever in their 30s, let’s say. And so they can update their will whenever they want or they’ll buy a property or, you they’ll fall out with their sister or whatever. And so they have that flexibility and £10 a year, you know, it’s pretty nominal in today’s finances. And so that’s the will product for the vault. It’s actually a subscription service. So it’s £3.99.
per month and for that you can use the bowl. And so I think it falls into less estate planning and actually more like financial wellness, which is I think probably a better way to market it as well, if I’m honest.
Chardét Ryel (18:53)
The idea of having a product first that is a one-off, but then the option to upgrade to what is fundamentally an annual subscription, but for a really nominal fee and then introducing more of the subscription is a really great way to grow and to think about it. It’s exciting.
Sophia Maslin (19:12)
I want to say maybe 90 % of the people that have bought Wills with us so far have actually taken the subscription, which is obviously great. So yeah, and I think it does just give that level of flexibility because of course, if you are getting a Will when you’re younger, your life is going to change.
Chardét Ryel (19:26)
How do you see, this is last question before asking where to connect, where to find Morby, is where do you see it like 10 years from now?
Sophia Maslin (19:37)
We sort of said earlier that, you I do want to go to the US, I want to go to Europe. I really do want it to be a global product, but I want it to be, you know, your sort of go-to estate platform, go-to financial wellness platform for younger people. I mean, look, we’re not a law firm currently, but maybe develop into an almost like a law firm for younger people, because I think that’s very much needed.
Chardét Ryel (20:02)
It’s a great goal because it basically you start with a very niche need and then you can move into other markets where you think about like Meta for example started with high school students is basically a popularity platform for your university. And then now it’s become a global thing that connects people and works for advertisers. So the vision can be as big as you want, right? Like you can definitely see how that connects.
I’m curious to see even what happens next year. How do people connect with you? How do they find Morby? Where are all the places they can do that?
Sophia Maslin (20:36)
So if you want to use Morby, the best thing to do is to go onto the site. So it’s www.Morby.xyz. If you want to connect with us on socials, we are on both Instagram and TikTok, and it’s just at Morby app.
Chardét Ryel (20:50)
Perfect. So for everyone listening, you know where to find Sophia, where to find Morby. And thank you for sharing a very different, like disruptive need, right, that we have. And I’m excited to see how it expands. Thank you for being here. And thank you so much for listening. I know this is a difficult topic, okay? And I know in terms of a business idea, it’s so unusual, but I think that’s what makes this story really great.
is hearing how you can take an experience which can be really traumatic and difficult and you can find a way to help so many other people. So I encourage you to share this, share it with someone just because you think it could help in their personal lives or share it because you see it as a way to really inspire and I will see you in the next one.
