Topics: How to Attract Loyal Customers, Small Business Marketing, Cofounders Journey
How to Attract Loyal Customers, a Cofounders Journey….
How can YOUR small business turn traffic into a loyal community? — without a big budget or massive team?
This is a story with so many gems on small business marketing and how to attract loyal customers…no matter your size.
I’m chatting with Suzie and Olivia, the mum-and-daughter founders of Moo & Yoo, a vegan, sustainable haircare brand that started in a salon in Scotland and made its way onto shelves globally.
Moo & Yoo has been featured inside Vogue, Forbes and Harper’s Bazaar.
But this isn’t a “we launched and went viral” kind of story. It’s lab closures, scrappy pivots and building a loyal customer base one really good campaign at a time.
Because here’s the truth — attracting loyal customers isn’t about discounts or perfect reels, it’s about being a real human behind a brand.
What you’ll learn:
- Small business marketing that actually feels like you
- How to attract loyal customers (without going viral or broke)
- Connection over perfection
Marketing doesn’t have to be loud to work. It can be intentional and built one person at a time.
TIMESTAMPS
00:00 – Small business marketing story
05:00 – First-year small business challenges
12:00 – How to attract loyal customers
17:24 – Working with family in business:
20:47 – Creative vs. structured founders
LISTEN TO NEXT: You Don’t Need to Go Viral
RESOURCES
Instagram:@chardetryel
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MORE ABOUT THIS FEMALE FOUNDERS PODCAST EPISODE
“We want to focus on how do we get our existing base of customers to keep loyal to us, to not move on and stay with us?” – Co-founders of Moo & Yoo
Connect with Moo & Yoo
Website: https://mooandyoo.com/
Instagram: @mooandyoo
- How to attract loyal customers with deeper connection
- Small business marketing pivots
- Cofounders journey: the mother-daughter duo
- Building a sustainable luxury brand
How do small businesses turn traffic into a loyal community — without a big budget, a massive team or a viral reel?
It’s a quiet question almost every founder carries, especially in the early years. You can get a few customers — but how do you get them to care? To stay? To tell their friends? To feel like you’re their brand?
This is one of those stories.
It comes from a small salon in Scotland, a mother with decades of hairdressing experience, a daughter with fresh business knowledge, and a shared belief that things could be done differently — with less plastic, more values, and real people at the heart of everything.
This isn’t a story about overnight success. It’s about building trust in your community.
From a Salon Chair to a Sustainable Beauty Brand
The story of Moo & Yoo didn’t begin on a vision board. It started with a conversation in a salon chair.
Suzie, a salon owner, was cutting hair and venting to a client about how frustrated she was with all the plastic waste in the beauty industry — particularly in haircare. So many products were good, but all of them came in plastic. It didn’t sit well with her anymore.
Her client looked at her and said, “Why don’t you make your own?”
She laughed. “I don’t know how to make products.”
“You don’t need to,” he told her. “You just need to find the right people.”
She went home, still turning that conversation over in her head. She told her daughter, Olivia, who was at university studying business at the time. Instead of dismissing it or telling her it was too big or too late, Olivia said:
“Let’s do it together.”
And so they did.
No investors. No business accelerator. Just a mother and daughter figuring out formulas, suppliers and sustainable packaging — from scratch.
Two Years of Work Before Anyone Knew Their Name
They spent two full years developing the product — making formulations, testing them, redesigning labels, researching environmentally friendly glass packaging, finding suppliers who aligned with their values.
Most of this time, no one outside their family even knew what Moo & Yoo was.
By July 2019, they finally launched. Their plan was simple:
- They would sell to salons.
- They would grow slowly and sustainably.
- They would never compromise their values.
But three months later, something happened that could have ended it all.
When Everything Fell Apart Three Months In
Their manufacturer — the lab that made all their products — went into liquidation.
There was no backup supplier. No safety net. It wasn’t just an inconvenience — it meant they had no way to make new stock.
Olivia remembers it clearly:
“We had just gone live… and then the entire backend collapsed. It was terrifying. But we couldn’t fall apart. We had to stay calm, think logically and find a way forward.”
Thankfully, they owned their formulations. That one decision — to keep control of their recipes — meant they could take their formulas elsewhere and start again.
It took months to recover. But they did.
And just as things were stabilising again… the world shut down.
A Pandemic, a Pivot and a Website That Saved Them
When COVID hit, salons closed. Their entire business model disappeared overnight.
But being small meant they could pivot quickly. They shifted focus to online sales, updated their website, and leaned into community rather than panic.
People were at home. They were shopping intentionally. They wanted to support smaller brands.
That online pivot didn’t just save them — it became the foundation for how they would grow from that moment on.
Why Moo & Yoo’s Customers Stayed
There are thousands of beauty brands in the world. Many with bigger budgets, bigger influencers, and glossier ads.
So why did Moo & Yoo gain loyal customers? Why did people come back, again and again? Why did they go from a Scottish salon startup to being featured in Vogue, Harper’s Bazaar, Forbes?
It wasn’t luck.
It came down to something even stronger than marketing.
They built it on values — not trends
From day one, Moo & Yoo stood for something specific:
- Vegan and sustainable haircare
- Glass bottles instead of plastic
- Certified B-Corp standards
- No retouched models
- Real bodies, real skin, real hair textures
Nothing about their branding felt like greenwashing. It felt like people who cared — and customers feel that.
They made their customers part of the story
Most brands obsess over bringing in more people. Moo & Yoo asked, “But what about the ones who are already here?”
After noticing how loyal their customers already were, Olivia decided to create a loyalty program that wasn’t just “earn points, get coupons,” but one that felt like genuine recognition.
Customers earn rewards for purchases, birthdays, sharing with friends — but more importantly, they feel like they’re building the brand with them, not just buying from it.
They stayed human, even as they grew.
That human element is rare. And customers notice.
Because at the end of the day, people don’t stay loyal to logos. They stay loyal to people.
What Happens When Your Co-Founder Is Your Mum?
Most people hear “family business” and assume chaos. Drama. Passive aggressive voicemails about shipping labels.
But for Suzie and Olivia, working together feels far more natural than people expect.
“People always ask, ‘How do you work with your mum?’ expecting horror stories,” Olivia laughed. “But we share the same values. We know what we’re working toward. That makes it easier.”
That doesn’t mean it’s perfect. In the beginning, they talked about business all the time — dinners, weekends, even holidays. Eventually, family members gently pointed it out.
And so they set a boundary: some moments are for business. Others are just for being mother and daughter.
They also learned to embrace their differences:
- Suzie is the creative one — big ideas, fast energy, spontaneous.
- Olivia is structured — spreadsheets, cost breakdowns, slow decisions.
Suzie admits that if she ran it alone, “I’d still be launching things at 2am.”
Olivia says if she did it alone, “I might still be planning instead of doing.”
They are opposite enough to complement each other, but close enough to trust each other completely.
The Heart of It All
So what do you take away from this if you’re in your first three years of building something?
Maybe it’s this:
You don’t need thousands of customers — just a handful who truly believe in what you’re building.
You don’t need to go viral — you need to be consistent.
You don’t need to shout — you need to stay human.
And growth… doesn’t have to be loud to be real.
TRANSCRIPT WITH THE CO-FOUNDERS OF MOO & YOO
Chardét Ryel (00:00)
On this podcast, I love featuring small business stories, especially when they have big impact, be it socially, environmentally. And this episode is particularly endearing to me because it is a mother daughter co-founder team who created Moo and You, which is vegan luxury, sustainable hair and body care products. And I just love how we have
Suzy that has all this experience in the salon and then she brought in her daughter Olivia who has all of this business education and together they are creating something which is having a lot of impact in the world, in the community and also on the people who use the products. So we are going to be talking all about what it’s like to work within the family, have a co-founder.
some lessons learned, things that they didn’t expect to happen. They had to learn, you know, all these setbacks we always like to share with you so you feel and hear the real journey. And you’re also gonna see some ideas on how to get the word out a little bit more as a smaller company. I know that you’re gonna be inspired by the two of them and I will see you inside. Welcome to her first three years.
From breakdowns to blunders, learn what worked and what didn’t. I’m your host, Sade, and whether you’re a new entrepreneur or you’re just starting something new, this is your space to learn and feel a little less alone. And you’re joining us from Scotland, correct?
Suzie (01:35)
Yeah, 20 miles outside of Edinburgh.
Chardét Ryel (01:38)
There’s gonna be a lot of Americans listening that will be super happy to hear these accents today.
Suzie (01:44)
Excellent, that’s what we want to hear.
Chardét Ryel (01:46)
And we want to start, of course, with a big question I always like to ask founders because I think it helps us dive deeper into your story, which is for each of you, what is your mission right now with the business? It might even be bigger than where the business is at at the moment, but where is the vision for going forward do you see?
Suzie (02:06)
My mission is very much to bring salon quality, luxury products, are gentle on the skin and also sustainable. My background, obviously, as a salon owner, I became massively frustrated with the amount of plastic.
Chardét Ryel (02:21)
It’s especially for generations now and people, the consumer, like we want something new and something more innovative. So I love that you came up with the idea, but how did it start? Where did the idea come from?
Suzie (02:34)
It started with me in the salon behind the chair, ⁓ cutting hair and chatting to a customer. I was explaining how I was struggling a little bit with the products. There were some good brands out there, but they were all in plastic containers. The guy who was in my chair just said, well, why don’t you do it? And I was like, well, I don’t know anything about products. I don’t know what to do. He said, you don’t need to. You just need to find the right people who can help you and the right people. ⁓
to make the product. So that’s where it began.
Chardét Ryel (03:06)
And then how did you come into this, Olivia, as the daughter? I’m super curious about this aspect.
Olivia (03:14)
It wasn’t planned at all really. As mum said, she was speaking to a client of hers in the salon and she came home and you could tell she kind of wanted to go for the idea but she was a bit more hesitant. So she came home, it was around Christmas time and she was saying what he’d said and she was like, I’d really like to do this but I’m already old in the salon. It’s going to be quite difficult to get into. I don’t want to do it myself.
And at that time I was at university in Edinburgh. I was doing a business degree. So at the time I thought, well, I’ll help you. Like it’s, we can do it together. So that’s kind of how it started. And then I guess it was more of a fun project to begin with. We had two years of development before it even went live. So we spent two years formulating and designing and getting everything set up. And it just naturally fell into the…
of, okay, this is going live, this is something we’re doing together fully. So yeah, that’s how I came into it. It was a happy accident.
Chardét Ryel (04:19)
And then how, what was the full length, the timeline here? Cause I think that you incorporated what 2017, 2018? And then when was it finally? We have the product, it’s been tested. I know the testing phase takes forever. It’s ready to go.
Suzie (04:34)
July 2019. we talked about it for a good year, 18 months before we even registered the company.
Chardét Ryel (04:43)
I want
to ask for each of you, what was that first, so we’ll start with Olivia, what was the first year like once the products are online, was there stuff that you just did not expect, big learnings, what was the thing that stands out for you, and then I’ll ask the same thing to you Susie after.
Olivia (05:00)
I think we’ll probably have the same big learning. When we first launched, everything was great and about, I can’t remember how long into it, but it wasn’t long, maybe a month, two months, was three months? Our lab that created the products, well, produced the products, went into liquidation. So we had literally just gone live, just ready to go, selling online, starting our journey.
it all kind of back-end crumbled behind us, which was a very scary moment. I think, as most people would, we were panicking a bit, trying to stay calm, thinking of a plan to move forward, but it was quite turbulent for the first at least six months, trying to find a lab, a new lab, and get everything set up all over again, which, as you know, if we’d spent, I don’t even know how long getting it set up before we…
went live at least a year, then that to happen. So I think that was my big learning curve for us was to learn to be adaptable, to try and stay calm in the chaos and be quite logical thinking forward. Luckily, we were very good and kept everything, all our formulas and everything is owned by us, only really known by us. So our
there wasn’t any interference with that. Luckily we could just move on quite cleanly but it did teach us a lot about internally how we handle situations going forward very early on.
Chardét Ryel (06:46)
And Suzy, what would you add? Is it the same thing? Something extra?
Suzie (06:50)
The other thing that happened to lots of people within the first 12 months was COVID. But in some ways, because we were quite a young company, we started originally to be a salon brand. We wanted to be a salon brand. We wanted to sell to other salons. And so we had to pivot really fast. And again, being small allowed us to do that. And of course, there was a boom in online shopping because everybody was at home.
Luckily, we had a fairly good website up and running.
Chardét Ryel (07:23)
I always am so fascinated by people’s founder stories during the pandemic because it really was you either found a pivot or you collapsed. And I think it is such a testament to both of you that you are able to do this because yeah, I can imagine the vision is I know salons, we made a business plan for salons, we know who we’re going to sell to in the salons, and then that’s not an option anymore. We don’t know when it will be. And so we’re going to completely shift to
to this other way, but I think it’s interesting too for people listening to hear how you were approached by partners to be able to distribute more of your products, right? Get you in front of more eyes. And I think that’s so important, whether you have a product business or a service one is looking at like, who can I collab with? I’m curious too from the, the partnership side is interesting because it helps you distribute, but also from the marketing aspect, is there anything Olivia that you guys have done for the brand?
to get the word out there or inspiration you want to take from other brands? Is there stuff that you’re thinking about and how to come across a little differently than maybe some of the other products in the niche?
Olivia (08:35)
I think for us we’ve got a great PR freelance that helped us get into some great Forbes, Vogue, Harpers Bazaar. We’ve been in some amazing publications and had some amazing press coverage. For us, I think it was more about representation as well of who do we want to be, who do we want to appeal to, and we want to be very inclusive. So from the beginning it was
very much the idea that our products, start with hair. So our hair products is a capsule collection and there’s a product combination for everyone. And for that, we really had that messaging across in our photo shoots, our imagery. We just made sure that it was very consistent. want our customers to feel like their best, most authentic selves. We want them to embrace who they are, what they look like.
just feel comfortable and happy in their own skin and hair. So I do think as long as we’ve kept that at our core of our messaging, that’s kind of what set us apart.
Chardét Ryel (09:45)
And you’re defining the same thing, Suzie. Anything that you’re thinking about it as well in terms of the positioning?
Suzie (09:52)
Yeah, I mean, it’s, you know, the hair care market is dominated by the big brands. So we have to do something different. ⁓ And for us, it’s about being authentic. think people now see the, you know, some of the larger brands as not necessarily being authentic of maybe greenwashing. You know, and that’s why it was really important for us to become a B Corp, because we wanted that true to our own values. Like Olivia said, believe in making sure that our customers aren’t trying to
aspire to some unrealistic beauty ideal. We have images that have models with underarm hair and we’re not airbrushing out things that aren’t necessary to airbrush out. our whole ethos is really just like Olivia said, making our customer feel the best version of themselves, but also allowing them to trust us and understand that we are authentic, that we do research our ingredients.
We do look after our customers, our team, our planet. ⁓
Chardét Ryel (10:56)
It’s such a good lesson from both of you to see, you know, when you are a smaller company trying to position against these huge brands, right? These really big ones like the Vidal Sassoon’s and I know those are not organic, but you know, they have them there. And then you’re thinking, how do I do this with a limited budget? It’s a case of like you were saying, Olivia, the PR is amazing for you to get, especially in those places.
And of course there’s the ad bit and then like you were saying, Susie is like, how can you position different from these behemoths? You can do things like more natural photos. I love that. I always support that in a brand. ⁓ Being really certified for what you say you’re selling. It’s not just green washing. It’s not trying to get around the loophole by calling it organic in the name and trademarking that. Like there’s all these little tools, right? So I love that you both have thought about this.
in terms of making your brand stand out when you do have stiff competition, but they’re kind of in a different world. know, your consumers are a little different.
Suzie (12:00)
And we have now built a really nice, it’s small, growing community. our customers are very, very loyal. mean, Olivia kind of knows the stats more, but our repeat customer lifetime value is very good.
Olivia (12:14)
And I do think as well, when you’ve got customers and a community behind you, they’re very much championing the brand. does help a lot motivating us to keep pushing, keep moving forward and making change, not only because it’s what we believe and aligns with our values, but because there’s so many people behind us that are supporting what we’re doing and encouraging us to keep moving forward because it’s what they want as well. I think it really does help having built such a…
nice community, ⁓ supportive community as well.
Suzie (12:46)
Yeah, I agree. And at the end of the day as well, the product has to be really good. You can build your community, but they’re not going to come back unless the product’s really good. And I think that’s where, you know, we have nailed it, that we have a really, really good product. That combination, you know, it’s only going to grow.
Chardét Ryel (13:03)
I remember speaking, I’m gonna ask you about this too Olivia, about the stat for this, but I remember speaking to another product founder also in Buy Women Built and she was saying that if she were to start her business again knowing what she knows now, she would definitely go into beauty and hair care because the return customers can be so amazing. Like they keep coming back, they have a community behind you.
Do you know what is kind of the percentage of customers that you see coming back, Olivia, if you have that stat? Like how many are there? Not numbers, but just like percentage wise.
Olivia (13:36)
It’s moved a little bit purely because we have in the past couple of months put a lot of budget into our marketing activities into retaining new customers.
Suzie (13:46)
One of Olivia’s projects recently was to set up this, the True You Collective, which is our loyalty scheme and that’s a really new project because again, you we’ve got our Facebook community, we’ve got our Instagram community, but we really wanted to have something online where they could get rewards and feel a little bit more connected to us, so that was Olivia’s baby and it’s been amazing.
Chardét Ryel (14:08)
about
that Olivia because I think the loyalty aspect is something a lot of people forget about is it’s always looking for new customers versus focusing on what you have which is easier in a lot of ways.
Olivia (14:20)
Yeah, it’s looking at more my customer experience with other brands and other shops. And when I purchase from somewhere, obviously you get your welcome discount and then you’re in the newsletter, you’re very much getting updates in the company, you feel very involved. But it’s kind of almost after the welcome discount. That’s it really, unless there’s sales coming up. Obviously as a brand you want to bring more people into your purchasing but…
It just felt a bit, these people have supported us, these people have helped us get to where we are and we haven’t, not that we hadn’t thought of them, because we had, but we hadn’t quite brought the level that we wanted to. So yeah, it started looking at loyalty schemes, deciding what we wanted to do, we wanted to do something that we could grow as our audience grew, so keeping everyone involved and happy and motivated and showing that.
We are thinking about our customers first and foremost in every activity we do. So yeah, we’ve got a system that you can bank points, every purchase you make, other activities as well, putting in your birthday, signing up to newsletters, following us on social.
Suzie (15:32)
Yeah, I mean, I agree. Some of our customers have been with us since the beginning. They have spent a lot of money. And I think there is that trap that you chase the new customer, the shiny new customer, because you want to grow. And that’s so tempting to do. And I think we sat back about 12 months ago and realized we’re chasing all these customers. But actually, how do we get our existing base of customers to keep loyal to us, to not move on and stay with us? All brands do that.
get very focused on growing the numbers and sometimes forget about the existing base. So, and I think both are important, but actually I think nurturing your existing base is the most important.
Chardét Ryel (16:14)
Agree. And it’s totally forgotten so much where I was just thinking too, when Olivia was speaking about how much you are rewarding and recognizing these customers, because there’s also a sense of, know, I have products that I’ve bought from and also people who sell digital products for years. And there’s just the kind of spammy newsletter, which isn’t even that interesting or a story letter or anything. And it feels a little bit.
There’s not a lot of loyalty on my part at any point if I find an alternative Then I will switch it’s just a convenience factor at the moment But I can see where when you do think about this it becomes about more than just the price or the quality It’s the community. It’s knowing that you are recognized knowing that you’re part of a family brand and This kind of goes into the next part of this show where I really want to delve into
your roles working together because as you explain all of this stuff I feel like you both are so clear on what your individual strengths are and roles and you seem to collaborate really well. I mean how was it deciding who does what and what was it like working together as a family?
Olivia (17:24)
It’s not always been very clear who does what. I think obviously small business at the beginning, it was just us two. And when it’s that small, you do everything. You put your hand to everything and you’re learning on the job. You keep pushing forwards. And I think for us, it helped very much, especially in those early days, obviously, we’re mother daughter duo, which I know a lot of people.
to come up to us and say, God, how’s that working with your mum? And they expect worst case scenario. But actually for us, it works really well. For me, when we’re working together, it’s because our company was founded on a set of values that very much align with our values as individual people and our family values. So for us, it was sort of an easy dynamic, especially at the beginning, in the sense that we both had the same goal in mind.
We both knew where we stood, we knew what we wanted to represent and as long as we kept that at the core of everything we were doing, it was okay. I’m not saying we never disagree as a dynamic, as a mother-daughter duo, it’s easier than you think it is.
Suzie (18:39)
Yeah, I think we had to learn quite early on as well to put boundaries in place for the rest of the family. You know, we were talking about very much in the early days, business all the time at dinner, family events, you know, we couldn’t help ourselves. And so with intervention from other family members who pointed this out to us, we had to learn, you know, to put boundaries, which it’s not perfect. We still slip into sometimes talking about business.
but we wanted to make sure that family time is family time. And I think Olivia and myself, even when we’re out together now, are better at not talking about business. So that was interesting, ⁓ learning that space. I think Olivia and I have very different skill sets. I am, I would say, a creative. I have lots of ideas. I can be a little bit all over the place, a little bit scatty. Olivia is much more methodical and logical. And so that’s why I think we’re a really good balance.
will rein me in. So I think we have the right personalities to work together. We’re not both same. We’re both quite different in our way we approach things. And there’s no one I trust more than Olivia. If she’s disagreeing with me, I won’t always agree, but I will listen and I will think about it.
Chardét Ryel (19:55)
Do you find that, so I’m curious because I was going to ask you the next question was going to be how you would describe both of your working styles and the way that you are. So I love that you already went into it and described because I imagine it had to be different that you weren’t going to be both super type A people. What is something for Olivia, what is something if you have an example, if you don’t, it’s OK, that you remember your mom coming up with that was very creative and interesting, but you felt like
let’s give it some structure or rein it in.
Olivia (20:28)
Most
of the things we do, Mum comes up with these big ideas and she wants to do it right there and then. And I think for me, it’s not that I’m discounting the ideas at all, it’s that okay, that’s the end goal, how do we get there? And I kind of work backwards methodically of how we take a step at a time to get to that point.
Suzie (20:47)
I’ll just give you an example of how I fly ahead. We’re looking to make some luxury Christmas hampers to release this Christmas. And I’m deciding what we’re going to put in it. I’m just coming up with the price. And Olivia’s like, ⁓ hang on.
Olivia (21:03)
You need to actually cost it.
Suzie (21:05)
Have you costed it? Have you worked backwards? do we need? What goes best in these hampers? What complements each other? How can we market this? So I come up with the big idea and I just want to do it. This is done. We’ve done it. And Olivia reins me in and says, no, just wait. And we did in the early days launch new products very quickly. And I would almost launch a product without giving Olivia the time to build the marketing campaign around it, the newsletter.
social media campaign I was like we need to get it live.
Olivia (21:40)
for me, then you’re sitting there with 24 hours notice and you’re having to write an email rapidly and then put on socials and it’s not as polished as I would like. Whereas mum’s like, we’ve got the photos, we’ve got the products, we need to get it on. So I think for us that’s the kind of differing. Obviously you’re excited, you want to launch something, it’s brand new, but it is the more that side of things I am better at pre-planning.
Suzie (22:06)
That’s why we’re such a good combo because if I was running the business myself, I’m not entirely sure we would still be here.
Chardét Ryel (22:15)
I mean, I’ll tell you, Suzy, I was you and I wish I had had an Olivia because…
Olivia (22:22)
Probably eight years.
Chardét Ryel (22:25)
To be like, okay, we have an idea. Let’s let’s work backwards. So I think it’s really helpful when you have someone that compliments like that, because otherwise you have to learn over years. takes years and years to start to build that capacity if you’re not learning it from someone else, which is why you’ve done it. You know, it sounds like you’re starting to get some of her energy and her structure, which is great. But yeah, I’ll admit it took me probably eight or nine years even.
before I thought that way. ⁓ So I sympathize. ⁓
Suzie (23:00)
Yes, it’s hard, but like I said, everyone needs an Olivia by their side. More like creative.
Chardét Ryel (23:05)
Bye.
What is, as a final question for each of you, this question is for both of you, what is your favorite part about working with each other?
Suzie (23:17)
For me, it’s trust, having somebody that I trust implicitly. Also having somebody to share the journey because I think it can be a really lonely journey to go on your own. an entrepreneur, setting up a brand, it’s very lonely. So to have someone walk by your side doing that and to share your worries and your concerns is super important. And Olivia is also my best friend.
I like spending time with, I absolutely love it.
Olivia (23:48)
For me, it’s more that we can be 100 % honest, there’s no tiptoeing around each other because obviously we are a family that I can go to mum with absolutely anything and she can do the same with me so it just makes it such an open, honest, trusting environment. It can be quite serious and quite daunting sometimes and it brings almost a lighter, more fun element that when things are hard you can take the good out of things as well and it does
definitely make it a more enjoyable experience, more enjoyable journey.
Chardét Ryel (24:21)
I love those answers and I love hearing more about this dynamic, especially for people who are listening that thinking about, know, do I want a co-founder? Do I want to work with someone within my family or someone I’m really close to? For people who want to know a little bit more about the journey, but also maybe try your products. Where can they find you? What’s the site, the socials, where are all the places?
Olivia (24:43)
So it’s mooandyou.com, Y-O-O, ⁓ and we’re on TikTok, Instagram, Facebook, I think we’re on just about everything, YouTube.
Chardét Ryel (24:54)
Thank you both for being here and for sharing so much behind the scenes and what it’s been like to grow the business. appreciate you sharing your story. Thank you. And thank you so much for listening. If you’re inspired by Suzy and Olivia’s story, please share it. Especially if you are thinking about having a co-founder, maybe keeping it in the family, whatever your founder story is, or if you just think it’s a really inspiring one about creating impact and sustainable.
business. Thank you for listening and I will see you in the next one. Your story is your SEO. It is as powerful as those words people are searching for. Go to the Her First Three Years website or go to my Instagram, Charday Royale. Both of those links are in the show notes. And get the private podcast series, How to Stand Out Online. You will listen to that series. You will probably binge it and you will find your way.
Thank you so much for listening. Share this with someone who needs it. If you enjoyed it, please leave a review. Share this energy. You know, it’s all about spreading, receiving. If you feel like it’s made a difference, made you think, please, please, please share your thoughts.
