How to Sell an Online Course without a Following with Business Mentor Chardét Ryel
How to Sell Online WITHOUT a big following
How do I sell if I don’t have a following? It feels overwhelming and confusing about where to begin and how to invest your time. In this episode I’m sharing with you a quick n’ dirty guide to selling one of the most popular digital products out there – a course – even if your social media presence is tiny.
In fact, I’d invite ANY entrepreneur launching a brand new product or service to listen to this one because these are key stages and steps that every successful business owner takes before selling online.
I’ll also share BIG mistakes I made and how you can avoid them.
Listen for support and helpful direction!
In this business episode we talk:
- Selling successfully with no following
- The curse of sticking only with what you love
- What makes an online product/service in demand
- Why you should create AFTER selling
- The one important customer every one forgets about
LISTEN TO NEXT: F*** the likes
RESOURCES
Instagram: @chardetryel
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More on this business podcast episode…
“Don’t let your fear of taking the wrong step or something not selling, not doing well, you’re not being big enough on social media, stop you. Because everyone has started in this space where you are now.” – Chardét Ryel
Is it possible to sell an online course without a massive following?
Many would-be course creators face the massive challenge of launching their first digital product with little to no audience. But here’s the good news: it is entirely possible, and this episode will show you how. By tapping into your existing skills and focusing on what truly matters, you can successfully sell your online course right now! We go into ALL of it in this podcast episode. Get a quick overview below…
We’re answering….
- How do I start creating a digital course if I have no audience?
- How can I check my course idea before investing too much time and money?
- What strategies can I use to market my online course without a large social media following?
- How do I identify a profitable niche for my digital course?
- Can I sell my online course without using paid advertising?
Embrace Your Value
First things first, you don’t need a fancy job title to sell an online course. All your audience or future buyers care about is the value you offer. Think about what you can provide that truly helps them. Forget about labeling yourself strictly as a marketing coach or fitness guru. Instead, focus on the broader value you bring. For example, if you’re a fitness coach, you might help people feel better overall, not just build muscle. This opens up many more pathways for you and your potential customers.
Remember, the skills you have now might not be what you want to do forever, but they can still make a significant impact. It’s okay to start with something that may not be your ultimate passion but can provide real value to others. This strategy not only helps you get started but also builds a foundation for future growth.
Start with What You Know for an Online Course
When defining your niche, think about what you know well. What areas do you have the most experience in? This doesn’t necessarily have to be something you’re officially certified in. Sometimes, your life experiences are enough. People often ask you questions about specific topics – these can be great indicators of where your expertise lies.
One practical step is to engage in genuine conversations with potential customers. Instead of leading with your idea, ask questions to understand their true needs and desires. This method helps you validate your course concept without investing too much time and money upfront. A beta launch can be incredibly helpful here, providing valuable feedback and allowing you to refine your course before a full launch.
Define and Validate Your Niche
Finding and validating your niche is crucial when you don’t have a following. I’m sharing in this episode three questions to help you get very clear on your expertise and field.
These questions move you beyond what you love and focus on what you’re truly knowledgeable about. It’s important to separate your personal interests from what the market needs. Engaging in conversations with potential customers and conducting beta tests are excellent ways to validate your course idea. Remember, the real validation comes when someone buys your course.
Effective Marketing Strategies
Building trust and engagement is essential, even if your audience is small. Quality engagement is far more important than quantity. Leveraging platforms like podcasts, guest posts, and in-person events can help you connect with your audience organically. You don’t need a massive following to make an impact. Focus on building meaningful relationships and providing value.
Consider starting a podcast or being a guest on other shows. This strategy allows you to share your expertise and reach a wider audience without spending a dime. Guest posting on established blogs in your niche can also help you tap into their existing audience and drive traffic to your course.
Marketing your course doesn’t require a big budget. Start with free or low-cost strategies that allow you to build an audience and gain traction. We’re talking about my favorite ones in this episode and I also share a bit of why facebook ads are NOT the first step and what you want to wait for before you launch them.
Ready to take the next step?
With these insights on how to sell an online course without a following, you can start making sales and grow your influence. Most importantly, don’t be afraid to learn from failures and keep moving forward. You’ve got this!
