How to Sell & Pitch Better with Business Mentor Chardét Ryel
How to sell better? It starts with knowing how to pitch…
How do you land more clients, secure dream partnerships, and boost sales? There’s one crucial skill every entrepreneur and creator needs but often overlooks—pitching!
I know, pitching may not sound as glamorous as marketing, but trust me, it’s the backbone of every successful brand and business. In this episode, I’m breaking down the art of pitching into simple, actionable strategies you can use no matter where you’re at in your entrepreneurial journey.
In this episode, I’m breaking down the art of pitching—why it’s not as scary as you think and how mastering it can transform your business. I’ll share the three magic ingredients to nailing a pitch and take you through my own awkward, messy beginnings where I was pitching giants as a complete underdog (spoiler: I wasn’t good at it at first!). From there, we’ll dive into how psychology, positioning, and the right language can have people saying “YES!” to your wildest ideas.
Here’s what we’ll cover:
- The #1 mistake most people make when pitching (and how to avoid it)
- A simple mindset shift that will boost your pitching confidence
- Why the story behind your pitch matters more than you think
- How to turn “no” into a learning tool for future success
- An easy exercise to level up your pitching game this week
Whether you’re at a networking event, sending that nerve-wracking email, or even in a casual conversation, your pitch matters. So if you’ve been ghosted, ignored, or rejected in the past, it’s time to change that. Let’s get you pitching like a pro.
Oh, and I want to hear from YOU—what’s your best (or worst) pitch story? Share with me on Instagram @chardetryel, and let’s share the wins and the faceplants!
LISTEN TO NEXT: From Zero to Top 200
RESOURCES
Instagram: @chardetryel
Podcast Guest & Messaging Program: Pod Boost
MORE ON THIS ENTREPRENEURSHIP PODCAST EPISODE
“Pitching is the art of seeing someone, or a company or a group of people, and knowing exactly what they want so that they feel like you’ve read their minds.” – Chardét Ryel, Visibility & Podcast Mentor
- How do I craft a pitch that stands out to potential clients or partners?
- What are the most common mistakes people make when pitching their business?
- How can I overcome the fear of rejection when selling?
Let me ask you something: how confident do you feel when pitching your ideas, products, or services? Is it something you enjoy, or do you dread the moment you have to “sell” yourself? Whether you’re trying to get a dream client, secure a business collaboration, or even pitch a podcast appearance, mastering the art of sales pitching could be the most important skill you develop for your business.
But here’s the thing—most of us avoid it. It’s not because we don’t know how to sell, but because the whole idea of pitching feels uncomfortable. We worry about rejection, about not being “good enough” or that the other person will say “no.” Sound familiar?
What if I told you that pitching, when done right, doesn’t feel like selling at all? In fact, it can become a way of building genuine connections, getting that all-important “yes,” and ultimately helping you close more sales. So, how do you get there?
Let’s break it down.
Why Pitching Is the Backbone of Business Growth
It’s easy to think of pitching as just another part of the sales process, but here’s a secret: sales pitching isn’t just about asking someone to buy from you. It’s about helping them see how what you offer can solve their problem.
Think about it this way: the best pitches don’t feel like a hard sell. They feel like an opportunity. Whether you’re selling a product, proposing a collaboration, or simply trying to share your message, a well-crafted pitch makes the person on the other side feel seen, heard, and understood. They walk away thinking, “Yes, this is exactly what I need.”
But for most of us, that’s not how pitching feels. In fact, many entrepreneurs admit that their pitching skills could use some serious work. And that’s why so many miss out on potential opportunities. They avoid sales pitching because it feels awkward, but in reality, it’s one of the most effective ways to close more sales and grow your business.
Understanding the Psychology Behind a Successful Pitch
Here’s where things get interesting: great pitching is less about what you say and more about how well you understand the other person.
In the podcast episode, I shared this key insight: “If you can show someone that you see them, that you really understand them, it will make whatever you say stick a lot more than the person who hasn’t done that work.” Think about it like this—pitching is like reading someone’s mind. You want to show them that you know exactly what they need, often before they even tell you.
This is where the psychology of sales pitching comes into play. Before you pitch, it’s crucial to do your homework. Understand who you’re talking to. What’s important to them? What keeps them up at night? What solutions are they seeking, but maybe don’t even realize they need yet? When you can answer these questions, your pitch won’t feel forced—it will feel like a perfect fit.
Positioning Yourself for a “Yes”
Let’s talk about positioning. It’s not enough to just understand your audience—you also need to know how to present yourself in a way that makes you stand out.
One of the biggest mistakes I see in pitching is when people downplay what they bring to the table. They focus too much on trying to please the other person and forget to show what makes them unique. Here’s the truth: if you want to close more sales, you need to position yourself as the solution they’ve been waiting for.
In the podcast, I explained it like this: “It’s not only what people want to hear, but what you genuinely have to offer. And that is one part of the pitching equation, right? It’s recognizing not only what they want, but what you bring to the table.”
So, the next time you’re preparing a pitch, ask yourself: What sets you apart? What do you offer that no one else can? When you’re clear on this, you won’t just be asking for a sale—you’ll be positioning yourself as the exact person or business they need.
Turning Rejection into a Powerful Tool
Let’s face it: no one likes hearing “no.” It stings, especially when you’ve put time and energy into crafting the perfect pitch. But here’s the thing—rejection is inevitable. Even the best salespeople hear “no” more often than they hear “yes.”
The key is how you handle it. In the episode, I share, “Over the course of 16 years, I have heard thousands of ‘no’s’ in my job and in my business. Thousands. And you cannot let that stop you.” The trick isn’t to avoid rejection—it’s to learn from it.
Every “no” is an opportunity to refine your approach. Maybe your pitch didn’t land because you weren’t clear on what the other person needed. Or maybe you didn’t position yourself in the best light. Either way, each rejection gives you valuable feedback, helping you improve and get closer to that next “yes.”
Pitching is the Key to Growth
At the end of the day, knowing how to sell and mastering sales pitching isn’t just about closing a sale—it’s about creating genuine connections, understanding your audience, and presenting yourself as the perfect solution. Whether you’re looking to secure a partnership, land more clients, or close more sales, improving your pitching skills is the fastest way to get there.
If you want to dive deeper into these ideas and hear more personal stories and insights, be sure to check out the full podcast episode. It’s packed with real-world advice and strategies you can start using today to take your pitching—and your business—to the next level.
RESOURCES
Instagram: @chardetryel
Podcast Guest & Messaging Program: Pod Boost
