Entrepreneur and Coach Marloes Ritsema talks “Marketing My Coaching Business” without the salesy feeling

Marketing My Coaching Business – Where do I start?

What’s your LEAST favorite part about running a business?

Some people say admin, others accounting but nearly everyone will say marketing and social media, right? Because so often we feel lost, overwhelmed and drained by everything we have to do to get our message out into the world and have REAL impact.

This is an episode to make you REthink marketing and messaging. Entrepreneur and Marketing Coach, Marloes Ritsema, shares her business journey and advice.

She went from Marketing exec in corporate to helping holistic coaches and wellness brands find their voice and make a difference. Marloes talks about the social media struggle, why we get so overwhelmed or afraid of marketing and how to stand out with our brand. She’s also open about her own challenges in starting out and how finding her community made all the difference. Listen to clear up the marketing chaos and find your way!

In this online marketing episode:

• Saying no to the wrong clients
• Ways to grow BEYOND social media
• Overcoming marketing fears
• Leaving behind corporate & finding a niche
• Why community is your BEST marketing

LISTEN TO NEXT: What was I thinking??? Going online for business

RESOURCES
Grab Your FREE Profit Guide: 17 Ideas to Get Clients without Ads or Instagram 

MORE ABOUT THIS ONLINE MARKETING PODCAST

CONNECT WITH MARLOES RITSEMA

Website:  https://risebrandmarketing.com/ 
Instagram: /www.instagram.com/marketingmanagermarloes/

“Invest first in getting rid of limited beliefs because if your mental state is not right, you can do a lot of marketing, but people won’t believe you.” – Marloes Ritsema

The Heart of Holistic Marketing: More than Social Media

As coaches, we’re in the business of transformation – and that starts with us. How we present ourselves, our values, and our mission sets the stage for every client interaction. Is you’re wondering what can I do “marketing my coaching business” it isn’t your ability to post the perfect hashtag. It’s sharing a message that resonates deeply with your ideal client. Think about it – when was the last time a caption moved you more than a conversation?

So, what’s at the core of getting the word out about the awesome work you do? It’s not about being the loudest; it’s about being the clearest. And that, my friend, can cut through any online noise

Finding Your People – Niche Marketing

Worried about boxing yourself in with a niche? I get it. Many of us fear the idea of narrowing our audience. But here’s a nugget of wisdom: focusing on your people helps your message hit home. Trust me, when you speak directly to those you can help the most, they’ll listen. The magic unfolds when you tailor your message to those you can serve best. Mix your genuine self with smart planning. Use tools and techniques that fit like your favorite pair of jeans – comfortable, reliable, and totally you.

The Strategic ‘No’: When Turning Down Clients Boosts Your Business

Now, here’s a curveball – sometimes, the best thing you can say to a potential client is “no.” Tough? Yep. Necessary? Absolutely. In our eagerness to grow, we might say yes to everyone. However, Marlous’s experience demonstrates the transformative power of the word ‘no’. Each client should align with your business ethos, ensuring that every session, every program, every product is full of integrity and purpose.

It’s about finding that sweet spot where what you offer and what your client needs are in perfect harmony.

Marketing My Coaching Business Through Self-Investment and Mentorship

Investing in yourself isn’t just good karma; it’s smart business. “Every time I invested in myself. It helped me so much further.” When you level up, your business does too. Every coaching business mirrors the personal growth journey of its founder. Your willingness to invest in your own development is not just self-improvement; it’s a strategic move. It also speaks to your commitment to lead by example.

Marketing Is More Than Social Media: The Power of Offline Engagement

Here’s the thing: real, lasting connections? They’re made off-screen. Take it from Marlous – she made her biggest strides in real conversations, not DMs. Getting out there, shaking hands, sharing stories – that’s the stuff that sticks. Do not underestimate the power of human connection. Her story is a testament to the fact that marketing a coaching business thrives on genuine connections – those that can sometimes only be made face-to-face.

It’s about blending authenticity with strategy, being as intentional with your offline tactics as you are online. It’s about understanding that the core of marketing is relationship building – one that doesn’t just end when the screen goes dark.

BOOKS ON ONLINE MARKETING FOR COACHING BUSINESS

Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever” by Michael Bungay Stanier
https://www.amazon.com/Coaching-Habit-Less-Change-Forever/dp/0978440749

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.” by Brené Brown
https://www.amazon.com/Dare-Lead-Brave-Conversations-Hearts/dp/0399592520

Niche Down: How To Become Legendary By Being Different” by Christopher Lochhead and Heather Clancy
https://www.amazon.com/Niche-Down-Legendary-Being-Different/dp/1940858365

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd” by Allan Dib
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013