Scalable Solopreneurship: Make It Easier To Grow

If solopreneurship feels like EVERYTHING depends on you, this episode is all about helping you rethink visibility, scaling and your personal brand…without 24/7 hustle mode.

 

 

As a solopreneur, you work hard to see your personal brand and businesses grow.

There’s a moment though when you stop seeing traction and results and start thinking, “What’s my next move?”

Because every single entrepreneur reaches a ceiling, and they’re ready to expand…and/or stop being the engine that drives everything.

This solo episode is a twist on what it means to scale as a solopreneur and why so much of it isn’t about getting bigger or hiring more, it’s shifting the way you think about your business…AND being able to step away more without it coming to a grinding halt.

Stop measuring your business by how much you did today and start asking what you’re building for tomorrow. 

 

TIMESTAMPS

• 00:00 — What makes solopreneurship feel too heavy?
  
• 03:01 — Why you may feel stuck as a solopreneur not getting traction

• 07:14 — The real question: where does your business depend too much on you?

• 13:48 — Scaling as a solopreneur is about doing this!

• 22:32 — Embrace evergreen visibility & build your solopreneur personal brand

 

Listen for…

 practical advice for the woman entrepreneur who knows shes’ ready for the next level…but doesn’t want the burnout that comes with it!

 

Listen to Next…

Create a Personal Brand that Actually Connects

 

 

MORE ABOUT THIS SMALL BUSINESS GROWTH PODCAST EPISODE

 

“Scaling as a solopreneur doesn’t mean doing everything you’re doing now times 100. It means doing it better.”
– Chardét Ryel, Podcast Coach and Visibility Mentor 

 

• Why solopreneurship can start to feel heavy 
• How to spot the difference between “productivity” and scalable growth
• Why your solopreneur personal brand is essential
• What to cut out if you’re a solopreneur not getting traction 

 

Have you ever had that quiet, slightly uncomfortable moment in your business where you think, “I’m ready for the next step… but I have no idea what that actually looks like”?

Not because you’re unmotivated.

Not because you’ve suddenly lost your spark.

Not because you need another color-coded productivity system that promises to fix your entire life by Tuesday.

But because something in your solopreneurship journey has started to feel heavier than it used to.

You’re still showing up. You’re still creating. You’re still trying to be visible, useful, relevant, generous, strategic, and somehow also a functioning adult with clean laundry.

And yet, the growth does not always match the effort.

This is the moment many solopreneurs quietly reach but rarely name.

You may feel like you are doing everything “right” and still not seeing the traction you hoped for. You may have had initial momentum, a burst of excitement, a few wins, a few clients, a few promising conversations — and then suddenly, the pace starts to slow.

The question becomes less, “How do I work harder?”

And more, “How do I build a business that does not rely on me being switched on all the time?”

That is where the conversation around sustainable visibility begins.

 

The Emotional Weight of Solopreneurship

Solopreneurship can be incredibly freeing.

You get to build something around your ideas, your values, your pace, and your version of success. You can shape your offers, your message, your schedule, and the way you want to serve people.

Beautiful.

Also, occasionally unhinged.

Because when you are a solopreneur, you are rarely just one role.

You are the marketer, strategist, creator, operator, brand ambassador, customer service team, finance person, admin department, and the human who remembers at 10:47pm that an invoice still needs sending.

No wonder it can start to feel like a lot.

At the beginning, that level of involvement can feel exciting. You are close to every part of the business. You know what is happening. You can move quickly. You can test things, change things, and follow your instincts.

But over time, if every part of your growth depends on your immediate energy, the business can start to feel less like freedom and more like a very needy houseplant.

The kind that wilts dramatically if you look away for five minutes.

That is often when the thought appears:

“I’m a solopreneur not getting traction, but I don’t know what else to do.”

This does not always mean your offer is wrong. It does not always mean your message is broken. It does not always mean you need to tear the whole thing down and rebrand from scratch.

Sometimes, it means your business has become too dependent on real-time effort.

 

When Being Active Looks Like Being Visible

One of the biggest traps in modern entrepreneurship is confusing activity with visibility.

You post. You reply. You write. You engage. You make the Reel. You upload the carousel. You open Canva again, even though Canva has seen enough of you this week.

Technically, you are active.

But are the right people actually discovering you?

Are your ideas travelling beyond the people who already know you?

Can someone find your work after the moment has passed?

That is the deeper visibility question.

Because visibility is not just about being seen in the moment. It is about being discoverable, memorable, and trusted over time.

A solopreneur personal brand should not feel like a content treadmill where you have to run faster every week just to stay in the same place. At its best, your personal brand becomes a body of work. It helps people understand your ideas, your values, your voice, your perspective, and the reason your work matters.

That does not happen because you posted every day for a month and then collapsed into a pile of half-written captions.

It happens when your visibility strategy gives your best ideas somewhere to live longer.

 

The Real Visibility Gap

If you are trying to increase your visibility as a solopreneur, the answer is not automatically “post more.”

I know. Deep breaths. Instagram will survive.

The real question is: where does your visibility disappear when you log off?

If your audience can only encounter you when you are actively posting, replying, pitching, recording, selling, networking, or manually starting conversations, then your growth may have a real-time dependency problem.

This is where many solopreneurs hit a ceiling.

They have energy. They have skill. They have ideas. They have a meaningful offer. But the way people find them depends too heavily on being constantly present.

That creates a visibility gap.

And that gap can make even a strong business feel strangely fragile.

It can sound like:

“I feel like everything depends on me showing up.”

“I keep creating content, but it does not seem to build momentum.”

“People love my work when they find it, but not enough people are finding it.”

“I know I need to grow, but I do not want to add even more to my plate.”

That last one matters.

Because scaling can feel intimidating when you imagine it as doing everything you already do, but times one hundred.

More content. More calls. More clients. More messages. More launches. More tabs open. More tiny fires.

No, thank you.

Sustainable growth requires a different lens.

 

Scaling Does Not Mean Doing More of the Same

One of the most helpful reframes in solopreneurship is this:

Scaling is not about doing everything you are doing now, only bigger.

Scaling is about doing things better, differently, and with more intention.

That might mean better systems. It might mean bringing in support. It might mean automation. It might mean simplifying your offers. It might mean strengthening one visibility channel instead of spreading yourself thin across five platforms that all seem to want a different version of your personality.

And sometimes, before you grow your team or expand your offers, you can begin by expanding your evergreen visibility.

Evergreen visibility means creating assets, conversations, or content that continue to support your business beyond the day you publish them.

It might be a podcast episode.
A guest interview.
A search-friendly blog post.
A YouTube video.
A referral ecosystem.
A strategic partnership.
An email sequence.
A body of thought leadership that makes your message easier to discover and trust.

The specific channel matters less than the shift in thinking.

Instead of asking, “What do I need to do today to stay visible?”

You begin asking, “What can I create that will keep working after today?”

That question changes the entire energy of growth.

 

Your Personal Brand Is Not Just a Posting Schedule

A solopreneur personal brand is not the same as being an influencer.

It is not about turning your life into content, sharing every thought that crosses your mind, or becoming a full-time online personality when you simply wanted to run a business.

Your personal brand is the connection point between your expertise, your perspective, and the people who need to trust you before they buy from you.

People connect with people first.

Even when you sell a service, a product, a course, a membership, a podcast, a book, or a method, the story and voice behind it matter. Your audience wants to understand why you care, what you see differently, and why your work feels relevant to them.

This is especially true in the female entrepreneur and mindset space, where trust, resonance, and emotional safety often shape buying decisions.

Your audience is not only asking, “Can this person help me?”

They are also asking:

“Do I trust how she sees the problem?”

“Does her voice feel grounded?”

“Does her work make me feel more capable, not more behind?”

“Does she understand the emotional reality of this stage?”

That is why your personal brand needs more than frequent posting.

It needs a core message.

It needs a point of view.

It needs places where that point of view can keep meeting the right people.

 

The Shift From Daily Productivity to Long-Term Growth

There is a sneaky little trap many solopreneurs fall into: measuring growth by daily productivity.

You published the post.
You sent the email.
You recorded the thing.
You crossed seven tasks off the list.
You felt productive.

And sometimes that daily action does matter.

But productivity and progress are not always the same thing.

A full to-do list can create the illusion of business growth while the deeper visibility problem remains untouched.

This is why solopreneurship asks for a different kind of strategy as your business matures. At some point, you have to look beyond what you completed today and ask what is actually building momentum.

Did that piece of content deepen trust?

Did that collaboration open a new audience?

Did that podcast episode strengthen your authority?

Did that search-friendly asset give people another way to discover you?

Did that message make your work easier to understand?

Did that system reduce your dependence on manual effort?

These are better questions.

They move you from reactive visibility into intentional visibility.

And no, this does not mean every single thing you create must become a perfectly optimized long-term asset. Please do not turn your whole business into a spreadsheet with feelings.

But it does mean your energy deserves somewhere more durable to land.

 

A Better Way to Think About Visibility…Make it Evergreen

If you are a solopreneur not getting traction, it may help to stop asking, “Why isn’t this working?” and start asking, “Where is this only working when I am present?”

That question is less dramatic and far more useful.

Because the answer may reveal that your business does not need a louder strategy. It needs a longer-lasting one.

For example, social media may still support your growth. It can help you build connection, test ideas, start conversations, share proof, and stay visible to people who already know you.

But social media does not need to carry the entire table.

When it becomes the only leg, things wobble.

Evergreen visibility gives your business more stability. It allows people to find you through search, referrals, interviews, collaborations, long-form content, email, and the ideas you have already shared.

It creates more doors into your world.

And when you have more doors, you do not have to stand at the front entrance waving people in every single day.

A relief. A concept. A small miracle.

 

What Sustainable Solopreneurship Can Feel Like

Imagine your visibility working less like a daily performance and more like a growing library.

Each thoughtful asset becomes another shelf.

Each podcast episode, guest appearance, article, collaboration, or email sequence adds context. It gives people another way to understand your work. It helps your message travel even when you are not actively pushing it.

That is when your business starts to feel less dependent on constant output.

Not passive.

Not effortless.

Not “make money while you sleep” in the suspicious internet way.

But supported.

You still show up. You still create. You still make decisions. You still lead.

The difference is that your previous effort begins to support your future growth.

That is the heart of sustainable visibility.

 

The Future of Growth for Solopreneurs

The next stage of solopreneurship is not about becoming more available.

It is about becoming more discoverable, more intentional, and more anchored in the message you want to be known for.

That does not happen overnight, and it does not require you to fix everything at once.

It starts with noticing where the business feels too dependent on your real-time energy. It starts with questioning whether your current visibility strategy helps people find you beyond the moment. It starts with giving your best ideas a longer life.

Because your work deserves more than a 24-hour shelf life.

Your message deserves to be found by the right people.

And your business deserves a version of growth that does not quietly ask you to abandon the freedom you started it for.

So if you are in that in-between stage — ready for the next step, unsure what it looks like, and very uninterested in burning yourself out for the sake of “growth” — this conversation is worth sitting with.

The full episode of Her First Three Years goes deeper into how to increase your visibility as a solopreneur, rethink scaling, and build a solopreneur personal brand that supports your long-term momentum.

Listen to the full episode wherever you get your podcasts, and let it be the nudge you need to stop building a business that only grows when you are switched on.

 

 

FAQ: Solopreneurship, Solopreneur Personal Brand & Visibility

What is solopreneurship?

Solopreneurship is a business model where one person runs and leads the business independently. A solopreneur may use tools, systems, contractors, or collaborators, but they remain the primary decision-maker and driving force behind the brand.

Why am I a solopreneur not getting traction?

A solopreneur not getting traction may have a visibility gap, unclear messaging, too much dependence on short-term content, or a business model that relies heavily on daily effort. Often, the issue is not lack of talent but lack of long-term discovery channels.

How can I increase your visibility as a solopreneur?

To increase your visibility as a solopreneur, focus on channels that help your ideas last longer, such as podcasting, guest interviews, SEO content, YouTube, email, referrals, and strategic collaborations. The goal is to become easier to discover by the right people over time.

What is a solopreneur personal brand?

A solopreneur personal brand is the public expression of your voice, expertise, values, story, and point of view. It helps potential clients understand why your work matters and why they should trust you.

Does scaling as a solopreneur mean hiring a team?

Scaling as a solopreneur does not always mean hiring a team. It can mean building better systems, creating evergreen visibility, improving workflows, simplifying offers, or designing growth that does not depend on constant real-time effort.

 

FULL TRANSCRIPT WITH CHARDÉT RYEL

Chardet Ryel (00:00)
There’s a moment in your business as a solopreneur where you think I’m ready for the next step, but I have no idea what that looks like. I’m maybe a little bit afraid to add tons and tons of workload to my plate, which is already a lot, but you know you need to make that transition. So this is for you and there is no timeframe on this. You could be six months in, you could be six years in.

It doesn’t matter. It’s always a point which is unique for each person, but it’s good to know about no matter where you are. Welcome to her first three years from breakdowns to blunders, learn what worked and what didn’t. I’m your host, Chardét, and whether you’re a new entrepreneur or you’re just starting something new, this is your space to learn and feel a little less alone. I’ll see you inside.

So in this episode, what I’m going to do is I’m going to share with you what it means to increase your visibility as a solopreneur, because it’s a little bit different than when we have a huge marketing team. What a solopreneur personal brand actually is, because this is a little bit different from someone, for example, who is an influencer or again has a really big team. So if we back up a little bit, there is a moment which you might be feeling now where

It’s this heavy emotional experience of you doing everything yourself. There’s this weight of being the marketer, being the strategist, being the creator, being the operator, being the brand ambassador, being the financial person. You essentially are doing what many people would do in one company and it can be exhausting, especially if you’ve been doing it for years. It’s especially exhausting.

if you’re working really hard and you feel like you’ve hit a plateau that you don’t know what the next stage is. So I would think for a moment, if you just close your eyes or you just think here, what is the plateau or the ceiling that you feel you are hitting? Is it you don’t have enough hours in the day? Is it you’re tired of working on content? What is the ceiling? Because we all have one. For me, it was definitely

hit the ceiling of content. I was like, I can’t just keep doing this this way. I need to find something totally different. And that was complicated by this sense of, I’m a solopreneur and I’m not getting traction. I had this initial growth or I had this idea. I was super excited and now I just don’t see it going the way that it needs to go. You know, I was burnt out. I felt a little bit of resentment.

because I felt like it should be going, it felt invisible in some ways. I felt like everything depended on me showing up. Everything depended on me doing something. Recently, I ran a mini mastermind called Log Off and Still Grow. And I did that with an email marketer and friend, Emily, who is just, she’s incredible. Her insights get you offline. But we were talking and we had almost 300 people sign up for this.

And when we had the actual live session, we were talking to the different entrepreneurs, seeing what they were saying in the chat. And everyone feels this way. That everyone is like, ⁓ I’ve been struggling with this. I want to know, you know, what is the next step? What can we do differently? And so my goal with this episode is to change the mindset around what it means to scale, to make it visibility a little bit.

easier for you and to make this a very constructive thing. So I will be asking you questions. I encourage you to at least mentally say the words, even if you don’t journal them or maybe you journal them later or you do a little audio note. All this stuff can help you. So let’s start with the first one here, which is where, and this is kind of related to the ceiling question I gave you. Where in your business does it too heavily rely on your energy?

For example, I had a friend who for many years, she was doing programs online and she was personally answering all of the customer service inquiries, which you can imagine, sucks up a lot of time and energy and that got to be a point of which, okay, I need to hire someone. So that’s a case of scaling where yes, you hire someone. But I’ve also seen other people who…

They, for example, were showing up online a lot, creating a lot of content, not seeing a lot of results, and got to a point of, I either find someone else to do this or I do it differently. So for you, where is a lot of your energy focused, but you don’t see a lot of payback? Where does that exist?

The next question is, what parts of your growth only happen when you are online? So if you’re not online, it doesn’t happen. For example, if you’re not answering those emails, customer service, they don’t get answered. If you are not personally editing your podcast, it doesn’t get edited. If you are not getting in people’s DMs, you don’t make sales. Where is it for you that growth can only happen if you show up?

This is the big question now, this last one here. What are you manually doing, for example, sending DMs to make sales that could be supported by a better system? So that system could be another person, it could be automation, or it could just be you put your energy into something else that is a little bit more forgiving and gives you a little more results.

So what are you manually putting in could be supported by a better system? I’ll give you a classic example for me was I was manually doing a lot of things on social media, particularly Instagram. And I would get people who engaged and liked, I was never huge. I always talk about being a failed fitness influencer for a reason. But I could feel that it required a lot of my work.

And I didn’t really want to hire someone else to do it because the thing is I knew I’d still kind of have to create the content. It’s just that they would maybe write it and share it. So I started pushing all of my energy into podcasting instead because that was something that I felt like lasted longer than my post. So that was my better system. Now, of course, I thought about how to make that work because podcasting can be as hard as social media or even more so if you don’t have a better system.

So this is something to think about. The first step is, what can I shift into or make this easier? And the second step is, okay, how do we do that? What I would challenge you to do, because you know, I always want you to listen to these and be inspired. I always want you to walk away and say, okay, I can go do this, is identify one area of your business that we’ve talked about here already that depends too much on your real time showing up.

effort because yes, in the beginning of your business, that’s going to be the case, but there’s a time when we got a transition. So one thing could be content, could be your podcast, could be YouTube, could be sales. What is it? If you’re not sure, a really helpful thing you can do is notice where does your visibility disappear when you log off?

So for example, if you know that you’re heavily on Instagram, but you’re not sure how much it’s driving things, I challenge you to go off for two weeks. Can let people know and see how that impacts your visibility if it does. And then this last thing I think is probably the big one because it’s an easy one to do right now is notice where you measure your growth by what you’re doing daily. So a lot of us, think, okay,

I’m super productive because I did that reel. I did a reel today or I’m super productive because I wrote that blog post. So my growth is because I attained that. But this kind of limits your thinking. You don’t scale as a solopreneur when you do that because instead we’ve got to think about what did I create today that is going to continue to work for weeks, months, and years? What did I create today? And that doesn’t need to be content.

That could also be, let’s say you create an offer for someone who is already a client and it’s their natural next step. That’s an example of growth, which isn’t just about today. So if I go over these things again and remember them because they are big and will really help you shake feeling stuck. First one, where is your business overly dependent on your effort? Second one, if you don’t know, you’re going to audit everything you do and see.

what happens. And the last thing here is to really think about where are you confusing your daily productivity with your long-term growth? Because when you start scaling as a solopreneur, whether that be revenue, clients, visibility, or team, it’s because you’ve thought of this way. It’s because you’ve thought a little bit deeper. Another example I’ll mention a couple years ago was thinking about this. And I started

documenting, I’ve talked about this in other episodes, I started documenting, making an SOP of the processes that I was manually doing. For example, producing my podcast. I would write down every step as I was doing it because for me that was a way of, okay, one day I’m going to hand this off to someone else. And I might not be ready to do it yet, but I’m going to be ready to do it someday. It’s just like, if you want to write a book, you don’t just think about it.

you start looking at books in that area or you start jotting down ideas. You take an initial action even if you’re not ready for it yet. So even if you’re here listening and you’re thinking, I’m in the first six months of business or just pivoted on this new business, I’m not ready to think about scaling. Have the mindset of what you would do next because it will make everything a little bit easier. This is why many, people say their second business was easier because they knew.

the mindset to go in from the very, very beginning. So it’s about switching basically from hustle-based growth to something that multiplies. The thing that I think is really important around this, and I personally didn’t understand this and I believe it’s why it kept me smaller for longer, is that scaling is not just about getting bigger. And if you think that it is, it can be really intimidating and you might actually sabotage yourself.

because you think, I’m already doing so much. The idea of doing more is not what I want. And so maybe without realizing it, you don’t show up as much as you could. You don’t create the offers that you could. You don’t go into the programs, the mentorships, et cetera, that could take you to the next level because you are worried that you won’t be able to handle it. So the first part of that, of scaling, is actually looking at, okay,

It’s not that when I scale, I’m gonna be doing everything I’m doing the way I’m doing it now times 100. It’s that I’m gonna be doing it better. I’m gonna be doing it differently. And one of the best ways to do this is to focus in one area right now. One area that can replicate and work for you to teach you this mindset.

So that it’s before you start expanding your team, it’s before you start expanding your offers, what you can expand right now is your evergreen visibility. It is the thing that will make a huge difference. I went to a small tiny talk by the woman who was the founder of Wild AI. And it was, I’m gonna butcher what it was about of course, but you can look at it afterwards basically.

She created this company was around teaching women what their exercise and physical data meant, also keeping in mind their cycle. So as our cycle changes, the way we perform and exercise changes and there really hadn’t been anything done around that. Great business idea makes total sense now, but when she started it years and years ago, it was hard to get funding. And something that she did, which was really smart was working on her evergreen visibility, her personal.

brand. So even though she had a company, her personal brand was something she really focused on. So she was doing podcast interviews, she was doing speaking, she was writing, she was doing all of this stuff because she knew that would help grow the business. And in fact, the reason why she was able to sell that, which she said in this chat was because she had worked so much on creating such an audience and brand around it. That gives you momentum that already puts you in the mindset of

Okay, I’m not just working for today. I’m working for tomorrow and all the weeks and months in years after that. Because something to think about here is that now post 2020 world, post 2025 especially, a solopreneur personal brand is essential even for products. Even if you have a product. I’ve had people who have products come on this podcast because they know that a personal brand is essential.

for creating that evergreen visibility, for someone finding them, for them to connect with their products, because we always connect with people first. I mean, think about this, take a moment and think about a product or service that you really connect to and admire, that you know the story of the person. Or maybe it’s even you knew the person like a celebrity and therefore you bought their products, who and why.

Now imagine you didn’t know that person at all. You had no idea about their story. Would it be as compelling to you to buy from them? We’re really like, we’re social creatures. Even if we are not the most extroverted people, we like to connect in some way. And that really is what creating your personal brand is around.

This is where we come into a little caveat here because a lot of people know this and they say, okay, I’m going to grow my personal brand. am showing up on LinkedIn every day. I’m showing up on Instagram. I am trying to talk. I am doing whatever I need to, to get my personal brand out there. This is kind of like saying I want to be an artist. So I’m going to buy some paint, got my reds, my yellows, my blacks, oranges, and I’m going to throw it at the canvas.

Let me see what I make. You might make something good, maybe. But if you are more thoughtful with where you’re placing the paint and you keep practicing, you’re more likely to really keep advancing. And I did this, okay? I was the person who was like, ⁓ the more hours I put into social media, the better I’m going to grow. Even with my podcast initially, I did this. You know, the more I keep talking, the more I’m going to grow. But it is about having a little bit of strategy. And I think in particular,

To realize that your strategy for scaling, especially when it comes to visibility, social media can support it, but it should not carry it. There’s an episode which you will see, I think it’s before this one, Mariela, and she talks about, she’s on Instagram and she gets millions of views, hundreds of thousands of views, but even she says this is not her entire strategy. So even people on socials,

have acknowledged this. So when you think about scaling your visibility, realize it is one leg of the table. It is not the entire table. So this is where we can kind of look at your own experience with visibility, because we want to see where you’re at right now. It’s one thing to say, go out and do this, but if we don’t understand where you are at the moment, it’s not going to really work for you. So questions for you. Where do people currently discover you? Do you know where?

Where do they find you? The people who ends up especially buying from you, that’s kind of the most relevant, but even the people who, you know, engage with you, where do they discover you? If you don’t know, I would highly suggest that you go out to your last 10 clients and you message them and say, how did you find me? Because you got to know what’s working for you. Second question, if you disappeared from social media specifically, be that LinkedIn,

Instagram, TikTok, wherever you are for two weeks, what would still be working for you? What would still give you leads, sales, and visibility?

because some people are still getting views on Instagram even when they log off. And if that’s the case for you, then that’s great. Keep investing your time in it. If it’s not, then we want to start to expand a little bit more. You know, for me, this is not social media, but YouTube is a good example. So YouTube, you know, I’ll have to do an episode about the experience of it. YouTube I started doing again, and then I stopped. It’s almost been a year at this point, and I’m going to go back.

But it was really interesting that in that year, the videos were still, especially the shorts, were still getting comments and views for something I’m not even touching. So that’s a great example of, okay, maybe it’s worth investing my time here, but that’s not true for everyone. So think about what works for you. And this last question is kind of a harder one to answer, but it’s more of one of those, let me think about it. You know, when you read a really deep,

book or you watch this really deep Netflix show and you just like are stuck thinking about it. This is one of those questions. Are you truly visible, especially to the right people, or are you just active? Meaning you are posting, you are showing up, but you’re not actually growing the visibility. I found that I was active but not visible. And that was when I started shifting things around a lot.

So now this is where we go into your actions. This episode is packed with things for you to do. I really recommend like listen to it again and take notes because it’s like a little mini master class on how to start scaling a little bit more sustainably. So actions, choose one evergreen visibility channel to strengthen. So for me, for example, that’s YouTube, right? I know YouTube is something to go back to. It’s evergreen because it’s searchable.

and the content keeps being pushed to people long after I leave. What’s one that you have started, you’ve been thinking about, or maybe you just want to try? Next question, or next action rather, is list, and this is related to the first one, list or think about one place where you know your voice would live a little longer. Because if we’re scaling, if we’re thinking about not today, but tomorrow and the next week and the next year,

then we want whatever we say to live a lot longer. So what is that place? And that could be the evergreen visibility channel that you’re thinking of. It’s really helpful when you go to evergreen visibility to have in mind what is your unique core idea or message to share. And a lot of people don’t know that. And so that’s why they’re struggling with content is because it’s like, well, I don’t know what to say. So if this is you and you’re not sure of really how to stand out or how to be different,

The thing to do next is to listen to my private podcast, Secrets to Standing Out Online, because it’s 10 mini episodes. You can get the link in the show notes or on her first three years website, on my Instagram, and it walks you through. It walks you through some actions to take that will make all the stuff I’m saying right now a lot easier. So to sum up this little part, so it sticks in your mind,

Scaling as a solopreneur, one of the first steps you can do is think about visibility as evergreen, not just as today. And that compounds, meaning one day you might have 10 people viewing it, the next week you might have 100, and then it grows and grows and grows. Whenever you create something, always think about how can I repurpose, reuse, or compound? Because that is the mentality of scaling. That is the mentality of growing your business. It’s also about

thinking how can you expand your business when you are offline? There are plenty of business owners that are always on, working really, really hard for 10 plus years and their businesses are extremely successful from a revenue and even profit point of view, but they have no life. And I would say, at least from my values, and I think if you’re listening to this podcast, if freedom and flexibility

are not in there as an entrepreneur, I don’t know that that is as successful as you could say it is. So really thinking about this as you go on, it’s just important that when you do it, you do it with intention and strategy because we can go do YouTube and nothing happens. We can go do some stack and nothing happens. So it’s about really thinking of how do I make this evergreen and also attract the people that I need to. Big, big part of that is

understanding what your unique message is, listen to the private podcast for that. I can’t emphasize it enough. And if you’ve already listened to it, listen to it again, knowing that this is part of you being able to scale because you will find it much easier when you are ready to grow revenue, introduce new offers, have a new team, because you’ve already thought in this way. And this is basically the end of this episode, but I’m going to do a quick little lightning round. Some of us, we just need quick answers.

So this is what we’re going to do for this FAQ lightning round one. How do I increase my visibility as a solopreneur? So important to establish that core message that you have evergreen content, things that live past your post. Good example of this would be guessing on the right kind of podcast to find your audience. Collabs. It’s all about really working with someone else. The more you can get in front of

other people’s communities and audiences, the faster you will grow your visibility. Number two, why am I a solopreneur? Not getting traction, not seeing results, getting the ceiling. It’s often around a visibility gap. So maybe you are so heavy in one channel and it’s not the right one. Or maybe you’re not there at all. It’s short-term marketing dependence. It’s thinking only about the sale versus building the relationship.

And then lack of long-term discovery channels. If I can’t find you anywhere after 24 hours of you posting your post, it makes sense that you’re hitting a ceiling around the same core group of people who already know you. Can I grow my business without posting every day? This is second to last question. Yes. Evergreen visibility is gonna be where it’s at. Podcast guesting is gonna help you too.

SEO content referrals, lot of you already do this. Email funnels, you might have started them, make them better. And strategic partnerships can also help. And finally, what does scaling look like in solopreneurship? It doesn’t necessarily mean growing your team. It means building systems, workflows, reducing manual dependence where you’ve got to show up all the time.

Honestly, listen to that little short lightning round again if you’re like, just got to remember this. This is what’s going to help you if you’re feeling stuck. If you’re thinking, I need to increase my visibility as a solopreneur, I need to grow a little bit more. This is how you start to do it. Answering those questions, figuring it out and know that it’s normal to reach this point. We have all reached this point and we just needed a little guidance and that’s what I want to give you. Remember if you want to…

refine your message a little bit more for when you start going in those evergreen channels. Get Secrets to Standing Out online private podcast. There’s a link in the show notes and also on my Instagram. And I’m just curious to see what you create. I think you’re going to do amazing big, big things. Thank you so much for listening and I’ll see you in the next one. If you laugh, learn.

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