Topics: Why Your Digital Marketing Isn’t Working
Why Your Digital Marketing isn’t working the way you thought…
If you’ve been pouring your time into content—but customers still aren’t coming in—this is your moment to shift.
I’m sharing here the difference between performing for visibility and positioning for results. Learn from one of the biggest mistakes I made in 12 years of entrepreneurship:
My “influencer era.”
The one where I got 68,000 views and zero clients.
The one that almost made me quit entrepreneurship.
We’re talking all about how more content can actually hold you back—and why showing up doesn’t mean you’re standing out.
TIMESTAMPS
00:00 — Why Your Digital Marketing Isn’t Working
03:40 — Content vs Strategy in Social Media Marketing
06:20 — My Failed Influencer Era & the Trap of Vanity Metrics
10:15 — The Entrepreneur vs Influencer Mindset Shift
17:30 — The Real Reason You’re Not Standing Out Online
So if you’ve ever felt like you’re doing everything right—posting daily, jumping on trends, filming the Reels, writing the captions—but still not standing out (or selling), this episode will light up the part of you that’s tired of shouting and ready to get RESULTS!
Here’s what changed everything:
- Influencer Mistakes to Avoid: The real reason constant content creation keeps coaches stuck and spinning.
- Performer vs Positioned: A gut-check to see if you’re creating for applause or actual results.
- Content That Converts: What the most successful coaches actually do instead—and how you can build assets, not just attention.
Stop the algorithm-chasing, end YOUR influencer era and begin to become the leader your community needs. Listen for inspiration and answers!
LISTEN TO NEXT: Ep 1 Private Podcast Series: Standing Out
RESOURCES
Instagram:@chardetryel
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